Top 15 Instagram Influencers You Should Know in Nigeria 

by Mercy Rotimi
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The advent of technology makes social media a platform to connect with your favourite public figures. However, Instagram stands out amongst these social media platforms. It has a lot of marketing features which makes it the home of influencers.

Instagram influencers are members of the Instagram platform with a large audience or number of followers. Instagram influencers can be celebrities, a businessman, a writer or any other professional. You can use Instagram to keep up with celebrities and some of their activities. 

Activities such as personal life, families, work or business, music or fashion updates and many more. Below is the list of the top Instagram influencers you should know in Nigeria.

Top Instagram Influencers You Should Know in Nigeria

  1. Davido

David Adedeji Adeleke, with the stage name, “Davido” is a Nigerian songwriter, singer and record producer. Besides, he is an Instagram influencer. He has won quite a lot of local and international awards. His current net worth is $10 million.

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Davido is a Nigerian singer and Instagram influencer.

For five years in a row, Davido is the most followed Nigerian celebrity on Instagram with 23.9 million followers. This made him one of the biggest Instagram influencers in Nigeria. Presently, Davido is a figure slightly higher than some of the top celebrities in the world. 

See also: How to Grow Business With Micro-Influencers

  1. Yemi Alade 

Yemi Eberechi Alade is a Nigerian Afro-pop musician, songwriter, actress and activist. Her large audience on Instagram made her one of the most famous female Instagram influencers. She has gained prominence in the music industry. Also, many people consider her one of the biggest artists in Africa. 

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Yemi Alade.

Presently, Yemi Alade is the most followed female Nigerian celebrity—a title she recently took over from actress Funke Akindele. She has a total of 16.7 million followers on Instagram. 

  1. Funke Akindele

Olufunke Ayotunde Akindele-Bello popularly known as Funke Akindele or Jenifa is a Nigerian actress and producer. Moreover, she has won several awards in the film industry. She is currently the 3rd most followed Instagram influencer with a total of 15.2 million followers. 

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Funke Akindele.

Funke Akindele is the most followed Nollywood actress in Nigeria. 

  1. Tiwa Savage

Tiwatope Savage is a Nigerian pop singer, songwriter, actress and Instagram influencer. She has won several awards and nominations. She started her career as a backup singer for European artists Mary J., Blige, and George Michael. 

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Tiwa Savage.

Tiwa was the first female artist to be nominated for BET awards in 2014 and the 2018 MTV Europe Music Awards for Best African Act. Her Instagram followers number 15 million making her a big Instagram influencer. 

  1. Wizkid

Ayodeji Ibrahim Balogun whose stage name is Wizkid is a Nigerian singer and songwriter. He had won different local and international awards. Wizkid began recording at the age of 11 and has released many music albums that feature top artists. He is an Instagram influencer with about 14.5 million followers. 

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Wizkid is a Nigerian pop singer and Instagram influencer.

  1. Don Jazzy 

Michael Collins Ajereh, popularly known as Don Jazzy is a Nigerian record producer, audio engineer, record executive and singer. Moreover, Don Jazzy is an Instagram influencer, comedian and Brand Ambassador. 

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Don Jazzy.

He is the founder and CEO of Mavin Records. He has a total of 13.4 million followers.

  1. Mercy Johnson

Mercy Johnson-Okojie is a Nollywood actress and entrepreneur. She is one of the top Instagram influencers in Nigeria.

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Mercy Johnson is one of the top Instagram influencers in Nigeria.

She has a total of 12.6 million Instagram followers. 

See also: How to Optimise Your LinkedIn Account for the Nigerian Market

  1. Ini Edo

Iniobong Edo Etim is a Nollywood Nigerian actress and an Instagram influencer. In 2015, Ini Edo was appointed by the United Nations as a United Nations Habitat Youth Envoy. She began her acting career in 2022 and has featured in several Nigerian movies. 

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Ini Edo.

She is the second most followed Nigerian actress on Instagram. Her Instagram followers of about 12.5 million made her stand out amongst other Nigerian Instagram influencers. 

  1. AY

Ayodeji Richard Makun is a Nigerian actor, comedian, Instagram influencer, businessman, promoter, radio and TV presenter, writer, producer and movie director.

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Meet AY.

He is the host of the AY live shows and AY comedy skits. He has 12.2 million followers on Instagram. 

  1. Peter Okoye

Peter Okoye is a Nigerian musician, entertainer, Businessman, CEO and Instagram influencer. His music stage name is Mr P.  which recently changed to Dr P. The name change occurred after he bagged an honorary doctorate from Escae-Benin University, Benin Republic. 

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Here is Peter Okoye popularly known as Mr P.

Moreso, Nigerians recognise Mr P. for his contributions to dance and music. As well as his support for the youth in the entertainment industry. Currently, he has 11.9 million Instagram followers. 

  1. Mercy Aigbe

Mercy Aigbe is an Award-winning Actress, Filmmaker, Content Creator, Entrepreneur, and C.E.O. She has a personal Instagram handle as well as business handles. She has a total of 10.8 million Instagram followers. 

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Mercy is a filmmaker and an Instagram influencer.

The top 5 countries that view Mercy’s posts are Nigeria, the United Kingdom, Germany, Turkey and the United States. Also, she loves posting about Business and Finance, Entertainment, Actors, Modelling, and Celebrities.

  1. Tekno

Tekno or Augustine Miles Kelechi is a Nigerian singer, songwriter and producer. Over the years, he has won several awards and nominations. His Instagram followers are 9.6 million.

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  1. Olamide

Olamide Gbenga Adedeji is a Nigerian rapper and singer. He is one of the most influential artists in Nigeria. He is an Instagram influencer with about  9.3 million followers. Yet, he follows no one. His rise to fame was a gradual and consistent process. 

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Besides, Olamide is the first Nigerian musician to win the Africa Magic Video Choice awards. Last month, he recorded a new album achievement on the Apple music chart after seven of his albums began charting on the Nigeria Apple Music Top Albums Chart at the same time. This makes him the artist with the highest number of albums charting at the same time.

  1. Falz

Folarin Falana or “Falz, the Bahd Guy” is a Nigerian rapper, songwriter, Instagram influencer and actor. He participated fully in the EndSars protest. Nowadays, he is switching his musical focus to social consciousness. His recent album moral instructions show the other side of his many talents. 

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Meet Falz.

Falz currently owns an independent record label called “Bahd Guys Record”. His total Instagram followers are 8.8 million.

  1. Genevieve Nnaji

She is the first Nollywood Actress to ever score an endorsement deal. She has been endorsed by brands such as Etisalat, Amstel Malta, Range Rover Evoque and MUD Cosmetics.

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Genevieve is an Instagram influencer with a total of 8.5 million followers.

See also: Ways to Make Money on Instagram in Nigeria


Note that, the above Instagram influencers’ list will change with time (update). This is because celebrities or influencers gain more followers through their numerous social activities. 

Some of the activities which brought some celebrities to the top list include lifestyle, fashion, music, drama or tv series, comedy, business, etc. Subscribe to our newsletter to keep track of more engaging posts. Follow us on instagram for updates on similar content.

About Author

Avatar of Mercy Rotimi
Mercy Rotimi
Rotimi Mercy is a Nigerian writer whose lifestyle centres around her family, teaching children and young adults, reading a book, or surfing the internet. This gave rise to her converting her speaking abilities into writing skills.
She writes on various niches such as; lifestyle, health, and Career.

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