Boosting traffic is the goal of every blogger or website owner. Apart from generating income, it helps give credibility to the website.
For instance, when you talk about any Nigerian blog who specializes in insightful contents such as entrepreneurship, business, career, lifestyle with a little bit of spice, Insight.ng ranks first among it peers.
When you talk about movies and music, Naijaloaded.ng will be the first to come to your mind. Do you know why? They have gained their credibility.
So, if you are a blogger, website owner, or an e-commerce merchant and you constantly struggle with how to boost traffic to your website, don’t panic; you are probably not doing something right.
Driving traffic to a website is not as easy as it seems, but it is achievable. Did you know social media has proven to be one of the most effective mediums to generate traffic to a website? It has been tested, and it is trusted.
However, this article will walk you through the aisle of tips on how you can use your social media platforms to drive huge traffic to your website as a Nigerian blogger or blog owner. But before that, let’s have a quick drive around the sources of boosting traffic to your website.
Table of Contents
Sources of Boosting Traffic for Websites
Driving traffic to your website via social media is a marketing strategy known as social media marketing. And there are two ways you can drive traffic to your website through your social media channels.
1. Organic sources
These are social media posts without the aid of advertisements. Your page, website, and content are primarily found by users who search for a particular keyword. Understanding the effective use of keywords and SEO is the best strategy for organic search or source.
2. Paid media
This is paid adverts in its simplest form. Companies, brands, and businesses pay various social media marketers to help advertise their products, goods, and services. And having a reputable social media marketer or influencer mention and refer your company will skyrocket traffic to your website
Paid ads are not limited to Facebook, Twitter, Instagram, and LinkedIn. There are other social media platforms such as; Pinterest, Reddit, and Tumblr.
7 Tips to Drive Traffic Through Social Media
Social media channels have been the most used platforms to communicate and pass across information to a wider audience. Either Twitter, Facebook, Instagram, Linkedin, Snapchat, or Youtube.
Considering a large number of users, it is an advantage every website owner must use. Its effectiveness surpasses other means of generating website traffic and is more reliable.
Optimize your social media profile
The first place most people check when they are on your social media page is your profile or bio section. They want to get and see little information about you, your brand, or your website.
The more informative it is, the more you trigger your viewer’s interest to visit your website. Unknowingly to you, your social media profile page serves as CTA to viewers or visitors. Your bio should contain
- An internal link to your website or landing page.
- A clear and definite mission. This can be a phrase or a sentence.
- A little Introduction about yourself.
Social media review
Reviews and recommendations from past clients go a long way to adding credibility to your website. That is why you must ensure you leave your clients, customers, or audience with a good customer experience.
A good number of reviews can boost your website traffic, and 1 bad review can cost you a fortune. You will hardly find a portion of a website page without a review.
Incorporate a review link into your profile. Don’t make the mistake of hiding them. You can place it in the “about us section”. A good example of this is LinkedIn.
- Engage your target audience with top-notch content
Posting top-notch content regularly will increase your audience. This automatically means you are driving traffic to your website. How? Let’s take a blogger, for example.
Imagine engaging your contacts, friends, and audience with content on your various social media channels. With a link that will take them directly to the post. There is no trick other than this. This rate of increase in traffic can be magical.
Create a business social media page or profile
Creating various social media pages for your business is a good way to register your brand in the mind of millions of people. The only difference it has from your regular social media accounts is its sole mission for creating it.
Remember to optimize the page and add CTA links that would drive leads to your website or landing page.
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The use of hashtags
You might have seen some posts and noticed some words or phrases with hashtags behind them. The hashtag is a technique used to reach a wider audience; this is how it works.
Trending events use hashtags on every social media platform, especially Twitter. So, if Elon Musk is trending and you post your content using #ElonMusk, your content will reach the audience around the trends of Elon Musk. However, each platform has a specific number of hashtags you can use for a post.
Paid advertisement (Ads)
As earlier stated, social media Ads effectively reach vast numbers of people and get them to engage with your brand. Try paid ads if you are an e-commerce merchant and find it difficult to increase sales or products.
It is relatively cheap compared to the immense benefits you stand to gain from the ads; where the average cost-per-click ranges from $0.4 to $0.75.
Paid ads can be on any social media platform and other platforms such as Google. Google ads are a very fast and efficient way of increasing a website’s traffic from highly intentional searches on search engines.
Apart from boosting traffic, it allows you to focus on people searching for various information on Google. This is how google advert works. Information or graphics regarding the brand or company pops up in the cause of your search for information.
Although, it might be annoying and distract you from the main cause you visited google. However, there is always an option to stop the adverts from popping up and the reason why.
Social media groups
By joining and engaging in various social media groups, you stand a high chance of adding a high population to your audience. How? It is an avenue to discuss excerpts of some of your content, leaving them with links to your website. Cool right?
There are many forums where people with the same interests gather and discuss various niches or products. They Include Facebook, WhatsApp, YouTube, and LinkedIn, amongst others. It would be great to take advantage of this.
Ready to connect with like-minded individuals and be a part of an engaging community? Join our Whatsapp Community and start sharing, learning, and growing together today!
This article has provided insight into social media marketing and has explained the sources of how to drive traffic. It concluded with tips on using your social media platforms to drive traffic to your website. However, the tips apply to all social media channels.
- I am Ojeyemi Adeleye, a theatre arts graduate of the University of Ilorin, and a master's in view in Dramatic Arts at Obafemi Awolowo University. I am a content writer who believes the world can be brought to your doorstep through writing.