The struggle to be present on all the social media platforms so you don’t miss out on anything. The thought of how to put your business before everyone. The quest to show the world how your products/services are the solutions they need. You are not alone. All business owners are in the same boat.
Let’s face it. Whether you are a startup or you own a multinational business, positioning your brand to be seen by more potential customers should be your first goal. This is because more customers automatically bring more income—the main reason you are in business after all.
Here is where the need for social media platforms comes in. The best way to reach and connect with new customers as well as establish your brand’s online presence in Nigeria is by marketing your business via popular social media platforms.
Most Nigerian businesses, however, face the challenge of not being able to discern the best social media platforms that can help them achieve their business goals. If you’re one of those business owners looking to build an online presence, you’re at the right juncture.
Today, we’ll be looking at the 9 best social media platforms you can leverage to attract more customers and revenue for your brand.
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9 Best Social Media Platforms to Promote Your Brand
If you want to promote your brand on social media, there are numerous platform options to choose from. However, your choice of social media sites should be dependent on factors such as your business’s target audience, industry, and the type of content you want to share.
With that in mind, below are 9 social media platforms you can leverage to promote your brand.
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Facebook is a giant among all other social media platforms. It is the largest social media platform with the highest number of users around the world.
Research has shown that Facebook had roughly 2.98 billion active monthly users as of the first quarter of 2023. Does that ring a bell? Well, yes! Facebook is the only social media platform with approximately 3 billion active monthly users. So by implication, 38% of the world’s population is using Facebook.
Beyond this massive user base of Facebook, there are numerous advertising options, targeting provisions, and other business features on the app. On Facebook, you can create a business page, run paid adverts, engage with your audience through your posts, and join relevant groups.
Over 200 million businesses use Facebook tools to run ads and actively promote their products and services. This makes Facebook a reliable social media platform choice for promoting your brand.
YouTube is another one of those invaluable social media platforms, although effective for video-based content only. According to Social Shepherds, YouTube has 2.56 billion active users all over the world, with a billion hours of daily video views.
Can you beat that? This simply means if your brand can create compelling and highly informative video content, YouTube can help you reach a buzzing wide audience!
Besides, YouTube is considered the second largest search engine after Google, its parent company. By implication, any business that wants to use YouTube as a major social media platform to promote its business can leverage SEO and advertising on youtube to increase its reach.
WhatsApp is primarily a messaging app. This app has however gradually evolved into a social media platform that businesses now leverage to provide customer support and share updates about their products with their customers.
The transition was made possible with the creation of the WhatsApp Business app for small businesses and the Whatsapp API for large enterprises.
It is noteworthy that initially, people only used WhatsApp to send messages to their friends and family. But along the line, the story changed as people started communicating with businesses and promoting their brands through WhatsApp.
Statistics have shown that Whatsapp currently has 2.78 billion users. Therefore, being the current most popular messaging app, WhatsApp can be a fantastic customer care channel for your business.
Instagram also remains one of the best social media platforms to showcase your products/services with pictures and videos. Based on stats, Instagram boasts about 2.35 billion active monthly users. That means, over a quarter of the world is active monthly on Instagram. Note that Instagram is more popular among the younger audience.
You can promote your brand on the Instagram app by creating a wide range of content from photos to videos, carousels, infographics, and all forms of appealing graphics. You can then share your posts to reach a wider audience through different in-app channels like stories, reels, live videos, and IGTV for longer videos.
Additionally, you can create an Instagram business profile as a brand. This offers rich analytics for profiles and posts as well as provisions for scheduling Instagram posts using third-party tools.
Instagram is also an excellent social media platform for gathering user-generated content from your audience as Instagram users regularly post content and tag brands.
TikTok is one of the fastest-growing social media platforms that thrive on entertaining short-form videos and trends. It predominantly targets younger audiences, say between the range of 12 to 30 years old. Stats have shown that TikTok has 1 billion active monthly users.
Moreover, the TikTok app allows users to create videos between 15 to 60 seconds long. It also offers a wide array of amazing features ranging from a broad catalogue of sound effects, and music snippets, to filters for enhancing video and making them more enticing and interesting.
On Tiktok, there is surely a video for you, no matter your interest, from lip-synching, dancing, and challenges to home improvements, makeup tutorials, and DIYs, you name it.
You may consider using TikTok to reach a larger and more active user base for your brand. If you can create engaging, and relevant content within the TikTok format, then your brand is good to go.
Pinterest is a social media platform that can be considered a home for all inspiration and the discovery of new products or ideas. Research has shown that Pinterest has over 445 million monthly active users.
As an extremely visual platform, users simply share their photos as “pins.” These photos usually link to either their product pages, blog posts, websites, or any other content across the internet.
Pinterest is an excellent platform for driving traffic to a website. On this platform, businesses are likely to make massive sales as users are likely to purchase their pinned products. The platform is more suitable for brands within the fashion, home decor, DIY, food, beauty, and garden industries.
Regardless of your brand’s industry, with visually appealing content and the right keywords on Pinterest, you can drive massive traffic to your website and gain exposure for business.
The list of the social media platforms that can help promote your brand faster can’t be complete without mentioning Twitter. Twitter is a rapidly growing social media platform for sharing short (within 280 words), concise updates and engaging in real-time conversations.
Twitter according to statistics has roughly 450 million monthly active users. Moreover, the platform tends to favour an audience that enjoys posting about news updates, politics, entertainment, etc.
One profound feature of Twitter is its strong emphasis on real-time updates about the world’s trends at the moment. Twitter is also a very effective channel for customer service interactions and for engaging with thought leaders in an industry.
Twitter advertisers speculate that more than 80% of social customer service requests happen on Twitter. This is a guarantee that you can engage and trust Twitter to promote your brand.
You can leverage Twitter to amplify your brand reach and exposure just by engaging hashtags, and retweets, joining appropriate conversations, and posting updates about your brand’s services and offers.
LinkedIn is another social media site for your brand promotion. This platform evolved from a simple job search and resume site to a medium where professionals network, share thoughts, connect and build their brands.
With about 424 million active monthly users, Linkedin has turned into a place for businesses and professionals to establish thought leadership, attract the highly talented, and advertise to a business-oriented audience. LinkedIn provides amazing features like advertising opportunities, the ability to send personalized ads to users’ inboxes, and lots more.
Thus, if your brand targets professionals and B2B audiences, LinkedIn is a go-to platform you can leverage to grow and attract the right leads.
Quora is a social media platform that operates as a Questions and Answers website where users can ask questions on diverse topics and receive answers from different community users. It features a wide range of subject areas, which include, technology, science, business, arts, health, and lots more.
Users can follow specific topics and people to receive updates and curated content on topics that interest them. Quora’s user base is composed of experts, professionals, enthusiasts, and people who give off their knowledge and experiences to provide insightful answers.
The platform is unique for its provision for users to upvote or downvote answers based on how helpful or accurate they are. This in turn helps to guarantee that quality content is provided for the audience. As a business, you can leverage Quora to promote your brand by creating a Quora page for your business.
Another way is to use employee advocates to answer questions about your products/services or about topics in your industry. You can also leverage Quora’s ad platform to advertise your business. Since 64% of users search majorly for online purchases and information, Quora is a perfect place to reach customers who are actively looking for products or services.
The social media platforms featured in this guide double up as tools and arsenals you can leverage to promote your business for greater impact and sales. With patience and consistency, these platforms can mark a new dawn for your brand.
However, note that you don’t need to be on all these social media platforms. This is because regardless of the platform’s audience if your target audience is not there, you may not get your desired result.
Therefore, we advise you to analyse carefully and be picky when choosing a social media site for your brand. Choose two or three platforms that align with your business needs.
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- Ruth Faithful is an educationist and a highly skilled freelance writer with a knack for crafting top-notch engaging and compelling on-brand copies and content that connects with readers and delivers results for businesses and brands. She is a passionate advocate for personal development and self-actualization. She is dedicated to helping individuals and businesses thrive.
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