Learning how to make money on TikTok makes you turn your hobby into a full-time job.
All it requires is that you are 18 years of age or older, have a bit of creativity, and have a reasonable amount of followers and views.
There are many ways to earn money on TikTok, and how you monetize your account will determine your earnings.
Keep reading to learn more.
Best Strategies to Make Money on TikTok
These are the best strategies on how to make money on TikTok, you are free to try out one or more.
Join the TikTok Creator Fund
The TikTok Creator Fund is a major way to earn money on TikTok.
It is a process whereby TikTok rewards users who have a large audience on the platform with self-produced content.
Money from the Creator Fund varies from user to user and is calculated based on different factors like the size of your audience (views and followers), engagement, and how frequently you post on TikTok.
Sale of merchandise
Selling your products on TikTok is another money-making strategy on TikTok.
Any TikToker, be it a dancer, singer, or comedian can make and sell products and services to their most loyal fans.
You can sell pillowcases, t-shirts, tote bags, coffee mugs, stickers, notebooks , and so on, or any combination of products.
From your products, information about you spreads which helps you to have more followers and helps you earn on TikTok.
Selling print-on-demand products even have benefits beyond revenue.
Owning branded merchandise gives your fans a more personal connection to your content, and every follower that wears your merchandise spreads the information about you as a TikTok content creator.
Read also: How to make money from cryptocurrency in Nigeria.
Live broadcast monetisation
Live broadcast monetization is another means how to make money on TikTok, in which a TikToker produces content to promote their product or the product of a brand they are in contact with.
Partnership initiatives is another way to earn money on TikTok.
TikTokers can include affiliate links in their biographies to earn commission on products purchased through their links.
As a Nigerian, there are a lot of businesses that need a promoter for their products, you can promote them for an agreed amount of commission.
These products may include common items, and restaurant delivery, among others. You can make money this way from TikTok.
But as a TikToker, you must be careful of the type of product you promote.
As a TikTok affiliate, you can’t promote weight loss products, cryptocurrency exchanges, and other questionable products and items.
Promoting these kinds of products can lead to your account being permanently banned.
Read also: A step-by-step guide on how to make money in Tech.
Another way to make money on TikTok is to advertise for other TikTokers.
All you have to do is to mention the other account in your video description, which would be done for a certain amount of money or in exchange for a gift.
Example of this is filming paid duets or collaborating with bloggers.
There is also another way in which a business contacts a TikToker, or a TikToker discovers one themselves and agree to a monetary or barter compensation.
Many TikTokers in Nigeria profit from bartering, where they get new gadgets in exchange for a promotional video.
A channel with 10,000 subscribers and over 100,000 views may charge 4,000 naira for integration, although users with millions of subscribers can charge 14,000 naira or more.
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Ways to Grow your TikTok Followers
Having a large audience is a key step to making money on TikTok, here are a few steps to get more followers.
Create videos for a targeted audience
Know the type of audience you are targeting, and create videos that will make your targeted audience follow you.
Getting followers starts with knowing what kind of content people are looking for on TikTok.
Create videos on what people want or trending things. The more you can create content for your specific target audience, the more they’ll engage, that’s how you earn on TikTok.
Upgrade your video quality
Your video quality tells people how serious you are, if your videos have either poor video or sound or both, people will ignore your videos.
Get a ring light and small microphone to make your videos extra good and also always shoot your videos in a quiet and neat place.
Use trending songs and sounds
Trending songs trend because of a reason, making videos with trending songs and sounds will make your video go viral and get much engagement.
Trending songs are available in the discover tab, you can also use the sounds that TikTok suggests.
Before you jump on any trending song, make sure it’s relevant to your niche.
Make sure your content stands out
Always create videos that make you unique from other TikTokers, even if you are jumping on a trend, add more spice to yours.
When your content is unique you tend to have more followers and that’s how to earn on TikTok.
Post at the right time
Always post your videos during the day when followers and potential followers are available to view your video.
If you have a business account, information on the time and day your followers do view your videos is easy to get, and then you post exactly that time.
TikTok is all about fun, have fun, and don’t be too serious when making your videos, just create content that you love and are passionate about.
That positive energy will radiate through the video and help you gain more followers.
How to Make Money with Zero Followers on TikTok
An individual with zero followers on TikTok can also make money on TikTok, the simple way to earn on TikTok without followers is by writing scripts for TikTokers.
You decide what the video will be about, and how it will be acted. This is another great way to make money on TikTok.
TikTok is one of the best online-marketing avenues in Nigeria because it has the world’s largest population of out-of-school people.
TikTokers who are worried about how to make money on TikTok can achieve this from the platform by advertising brands, selling their goods, and so on as mentioned above.
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- Ajayi Oluwaseyi is a biochemist. I have a great reading culture and am keen on educating people to adopt healthy lifestyles through my writing.