Credibility is one of the most important elements of a business. Having an online presence as a business in Nigeria is great but more is needed to build trust.
Nigerians have experienced many scam situations, this is why they scrutinise businesses before transactions. So, how can you gain customers’ trust without a long essay explanation? You need a well-defined company profile to help you achieve the credibility your business needs to remain an authentic choice.
So, how do you create an acceptable, original, insightful and innovative company profile that is perfect for your business in Nigeria?
This article will teach you to create a compelling company profile and provide a world-class template.
Table of Contents
What is a Company Profile?
A company profile (business profile) is a business summary created to project the primary information, products, services, values, and the story about a business to its target audience, especially potential customers and investors. It establishes a business’s mission, vision, and goals. As an essential step in promoting and establishing business values with the right audience, a company profile is similar to a company’s resume.
It can be used as a marketing tool to project company goals and intentions to attract potential clients and investors for funding opportunities.
It goes a step beyond the “About Us” page. An attractively written company profile goes beyond just stating facts, it includes projecting the principal values that shape a business’ distinct character.
How to Create a Company Profile
This guide will help you have a structure for creating an attractive, precise and prompting company profile.
Determine profile purpose
To create a working company profile for your business, you must state its purpose before starting. This is an essential part when writing a compelling company profile. The stated purpose acts as a guide through the process. It helps you align the statement with your main goal(s).
If you want new investors, consider covering business performance, revenue or profits, and product benefits. You may need to add your company’s best values and services for customers.
Choose a relevant style
The way you present your profile notably influences how effective it is. So, ensure your company profile style offers readability and encourages audience engagement. Choosing a style for your profile largely depends on the kind of field you are in and your target audience.
You can be visual, creative, or traditional in projecting your statement and goals. Find out what works best in your field and ensure it resonates with your audience and drives engagement.
Start with an introduction
After clearly stating the purpose of having a company profile and knowing the style that works best for your business’s field, begin creating. An introduction gives an overview of the business, what it offers and who the target audience is in the simplest and most natural form possible.
Answer the important questions
This is an extended form of the introduction. Here, important questions that will become integral parts of your company profile are answered:
- Describe in detail the products and services the business offers. If multiple products are present, have them in categories.
- What value does your product bring to your target audience?
- Who are your competitors, and why is your product better than theirs? In what distinct and creative ways?
- Is your product solving a problem?
- How well does your target audience know you?
- Your location.
- Experimental backgrounds of your team members.
- The kind of work environment and culture promoted by the business.
Tell your brand story and be genuine
Your brand story is essentially the story of your business. There are a thousand other businesses that sell what you sell, but your story is what makes you unequalled. Be vulnerable but inform your audience on why you started the business and how you did it. Skip too many dates and numbers, let them see and know who you are, your inspirations, the good and bad times, and more. Do not chase the glitters and acceptance, be genuine.
Also, by sharing your brand story in your company profile, keep sensitive information about your business private. You want people to trust you, but be careful with what you share.
A snippet of Bolt’s brand story
“Bolt’s story began in 2013 when Markus Villig – a 19-year-old high-school student – realised how desperate the taxi industry was for an overhaul. Poor customer experience, long wait times, and high prices were common at the time…”
Identify and refine your mission
A mission statement will up your game. This is why you need to ask yourself the following questions before creating and adding one to your company profile:
- Who do you serve (the kind of consumers or investors)
- How do you serve them?
- What makes you different? (Why should you be trusted over your competitors?)
- Tell the business’s history
When crafting this, avoid confusing your readers. As tempting as sharing your milestones can be, do not overwhelm them with unnecessary details. Include and mention major events, values, and other notable facts about the brand’s past. This needs to be chronological so your audience understands where you started and your achievements until now. Further details include awards and recognitions received and key achievements over time.
- Add testimonials from existing customers
Your potential customers or clients may believe all you say but will believe other satisfied customers who have used your products or transacted with your business more. You can increase sales by sharing testimonials on your company profile.
- Include a call to action (CTA)
This will help targets continue exploring all they need to know about you. Actions like, “Discover more products and packages”, “Ask for a call”, “Send a mail”, and “Join the mailing list” will greatly help you keep in touch with prospects.
Add contact information
You must provide contact information to drive more prospects. Make sure your business is reachable from your website, mobile, and social media. If your business becomes successful at informing all curiosity from your potential customers or clients/investors, they will go to any length to know more about your business and its operations.
- Read other company profiles (preferably Competitors)
- Use a company profile template for ease
Now that you know how to create a company profile, what are some benefits of creating one?
Benefits of Creating a Company Profile
Some benefits include the following:
- It helps to build brand awareness and credibility.
- It allows potential customers and partners to learn about your mission, products, services, and unique qualities that set you apart from competitors.
- A company profile gives an idea of your products and services.
- It offers numerous opportunities for business expansion.
- It can serve as a great marketing tool when utilised rightly.
- It builds your reputation and may justify a higher point price.
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Company Profile Template
With every necessary step and benefit mentioned, here is a simple overview company profile template to help you begin with. This is not a prescription, you can follow the pattern.
[Company name] was founded in [Year], and we have accomplished so much over the years. To create a world where [the solution your business solves] has always been our goal.
Our Founder and CEO [Name] was inspired to start this company by [one or two sources of inspiration].
At [Company Name], we encourage our community to [a positive statement about your brand].
Meet our Team
[Photo] [Name] [Job Title]
[Photo] [Name] [Job Title]
[Photo] [Name] [Job Title]
Our Mission, Vision & Values
We aim to provide our customers the best [service or product] at the best possible market price without compromising quality.
To be the most reliable [service or product] provider and enhance [what your product or service does].
[List your company’s core values]
What Our Customers are saying
[Insert customer’s testimonials]
Social Media Pages
A lot contributes to a successful business, and one of these is a working company profile. Reaching the right audience, telling your story the right way, and what makes you different as a business in Nigeria are as important as the actual product you put out there.
Use these tips to create a company profile for your business to have a relationship with a prospect. Get creative!
Creating a company profile for your business isn’t enough. Networking for business growth is imperative. You should join our Whatsapp Community where you can network and collaborate with business experts, and also find opportunities.
Oluwapelumi is a young, vibrant, and experienced creative content writer, product designer, freelancer and diplomat.
She’s passionate about words, and their usage to make utmost meaning to every audience. She’s an author of several blog posts and articles in the Personal Development, Business, Health, and Travel fields on Medium and a devoted lover of God.
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