Business Blogging: A Guide to Setting up, Maintaining, and Promoting your Blog

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Are you looking to set up a blog for your business? That is an intelligent move because, with over 3.7 billion people browsing the internet worldwide, creating an online presence for your business is the best way forward. It generates traffic for your business and, by default, new clients. It also allows you to grow and tap into the limitless opportunities associated with digital marketing.

If you are reading this article, you already know what business blogging is. But did you also know that you can set up a blog for your business in just a few easy steps?

In this article, I will explain business blogging, give you step-by-step guidelines for setting up your business blog, list some benefits of starting a business blog, and share tips on maintaining and promoting your business blog.

What is Business Blogging?

Business blogging is simply a digital marketing tactic that involves publishing news and information in the form of articles, pictures, and videos about a company’s products and services.

The main goal is establishing a relationship between the company and its consumers. And because a business blog is a website people go to get information about a company’s products and services, it can be an invaluable strategy for establishing your business and keeping it relevant.

Before diving into all that, it is essential to explain a few terms.

  1. Website domain

A domain is the name of a website. For example, if the name of your business is Nigeria Fast Foods, your domain will read And you will be required to pay a fee to get a website domain, usually yearly.

  1. Website sub-domain

A sub-domain is a domain attached to the primary domain of a website. Platforms like Hashnode, Google blog, WordPress, and Medium offer sub-domains for free. If you use Medium for your Nigerian Fast Foods business, for instance, your website will read

  1. Website hosting

Hosting is the process of renting a server to store your website and the information on it. You are required to pay for it monthly or yearly.

Benefits of Starting a Business Blog

The following are some of the benefits of business blogging:

  1. Customer base expansion

Setting up a blog for your business makes it possible for people to find you from a simple google search. These people can quickly turn into long-term customers if they like what they see on your blog.

Apart from posting information about your products and services, you can also be a guest blogger on other sites in your niche. This can be a great way to reach an even bigger audience and bring them to your site.

  1. Marketing budget cost-savings

Setting up and maintaining a blog, which is essentially what business blogging is all about, is much cheaper than other marketing strategies. In some cases, you can even set up your blog for free using platforms like Medium and WordPress with little to no technical skills and use social media to promote it.

  1. Online reputation establishment

Having a blog for your business helps introduce your business to the world and build a name for your brand in a not-too-distant time.

This is so because when someone visits your blog and finds its content insightful and engaging, it makes them view your business as relevant and capable of providing consumer-friendly experiences. And this contributes immensely to the overall success of your business.

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How to Set up a Business Blog

You can start a blog for your business in a few easy steps:

  1. Choose a name for your website.
  2. Go to a hosting company’s website and buy a domain and hosting plan. Some of the hosting companies in Nigeria include Whogohost, Upperlink, and Gigalayer. It usually takes a few hours to a day for your domain to be ready, after which you can log in.
  3. Finally, log in to your domain, install WordPress and start writing your first blog post.

How to Maintain your Business Blog

Here are a few tips to help you maintain your readership:

  1. Be consistent

Creating and maintaining a strict blog publishing schedule is the key to getting people to return to your website. Your consistency in putting up new posts will determine your blog’s success, which in turn is determined by how long your posts are. If you plan on writing short breezy posts, it might be best for you to publish a few times every day. However, this may be too demanding, especially if you have a full-time job.

If you are going for slightly longer posts, you can post 2 or 3 times a week. You could even post once a week if you want to make your posts long. The key is consistency. Be sure not to go more than a week without posting because people tend to lose interest if it takes too long before publishing new posts.

  1. Respond to feedbacks

Pay extra attention to comments. Knowing what your readers are saying and answering their questions is crucial to encourage them to return.

  1. Publish quality posts

Keep in mind that the quality of your posts has a direct impact on your readership. Make sure to keep your posts relevant, informative, and evocative.

How to Promote your Business Blog

Now that you have a successful blog, the next step is to advance or promote it. Here are a few ways to do that:

  1. One of the best ways to promote your business blog is to share it on social media. You can create diverse and captivating posts to drive more traffic to your blog.
  2. You can also employ the help of influencers in your niche.
  3. Another way is to guest blog on popular websites.
  4. Lastly, you can use SEO tools to help you keep track of your website performance.

Read also: Guest Blogging in Nigeria – An Ultimate Guide for Beginners


Blogging is never a quick, easy way to promote your business and make instant money. To build a successful business blog, you must invest time, creativity, and dedication. However, if you succeed, it can be an invaluable tool for your business and an amazing experience for you personally.

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About the Author

Hi, my name is Asiya. I’m a freelance creative writer and blogger that enjoys writing about products, lifestyle and real estate. I love writing, baking and being a mom.

About Author

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Op-Ed are articles published by guest authors. We no longer accept guest posts. However, we are still open to adding long-term content contributors to our team of insightful writers. To write for us, please check out

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