Top 15 Keyword Research Tools For SEO: Free And Paid

by Emmanuel Odebiyi
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Keyword research tools

 Do you want your brand to reach more online audiences without spending excessive money on Ads?

This article talks about how to achieve that, and you can only find out by reading through it.

Let me give you an illustration. Before we (my editor and I) decided to write on this topic, we went through a process of researching and picking the right keywords for the article we intended to write, bearing our audience in mind rather than being generic about our content or writing about what’s on our mind.

Virtually all content on this blog is tailored under the same process, but why is it this important?

This is because we were looking for the exact keywords our Nigerian audience will type into their search boxes in search of content that will help solve their queries.

How do we get to know these queries? That is what the post is about, and we will show you the top 15 Keyword Research Tools for SEO,  both free and paid. Let’s begin.

Best Keyword Research Tools for SEO

  1. SEMrush

SEMrush is a broad framework of SEO tools that may assist you with keyword research and improve your SEO rankings.

It will also assist you in finding and filtering keywords based on a variety of factors, in which one of which includes how often your audience is searching for the keyword. 

Instead of generating an extensive list of keyword suggestions based on a single keyword, Semrush will show you the keyword your online competitors use.

It is free but has limited features compared to its premium, which starts at $99.95 per month annually.

  1. Ahrefs

Another well-known keyword research tool with features similar to those of SEMrush is Ahrefs.

By entering the primary keyword into the search box in Ahrefs’ keyword explorer, you can receive keyword ideas. After then, a lengthy list of keyword recommendations will appear.

Arhefs assists you in obtaining precise keyword data from various search engines, including YouTube, Bing, and Yahoo. This is also one of the free keyword research tools.

Read also: Top 10 Digital marketing tools to grow your business.

  1. Moz

Moz is one of the greatest keyword research tools for finding a list of closely similar terms to your entered keyword, which means you’ll receive a unique suggestion you won’t find anywhere else.

It will assist you in understanding prospective visitors by providing an accurate organic CTR statistic and will help you determine if a keyword is worthwhile to pursue.

It has free SEO tools, but the significant features are mainly in the paid version.

  1. Google trends

Google Trends is a website that can help you track the most popular Google Search keywords used across different locations worldwide, which can also be narrowed down to Nigeria by using the location feature.

You can use Google Trends for keyword research in two ways: searching for a specific keyword and looking at the “similar queries” area. Second, you can determine whether or not a keyword is becoming more popular from the illustrations provided.

If you are fond of creating evergreen content for your websites and other platforms where you publish your content, Then Google trends should be your companion.

That way, you can assess whether a keyword will bring you traffic in the long run before writing a single line of content on it. It is completely free.

  1. Google keyword planner

Google’s Keyword Planner is primarily intended for use by marketers that want to run advertisements on Google. It is still a helpful SEO tool, though.

You can access Google Keyword planner using your Google account, then enter any keyword and examine statistics on (roughly) how many monthly searches it receives. Unlike other premium tools, it is available for free.

Read also: Content Editing for SEO (A full guide to edit your content for SEO.)

  1. Answerthepublic

The way AnswerThePublic operates sets it apart from most other keyword research tools. They offer keywords in a great visual way, and you can choose to be more specific to Nigeria by using the location feature when inputting your keyword.  

This is an excellent tool for starting with SEO and keyword research. It’s free up to three searches per day, which is fantastic.

You can also view the keywords as a list or download the results as a .csv file, but it offers a premium plan that begins at $99 per month.

  1. Keyword tool

Keyword Tool is one of the free online keyword research tools that use Google Autocomplete to generate hundreds of suitable long-tail keywords for any subject. 

KeywordTool provides a lot of keyword suggestions, which you may quickly filter, drill down, or extend to discover the best keywords for you.

  1. Keyword everywhere

Keywords Everywhere is a paid keyword research service that presents keyword data on the top ten websites, including well-known authority sites such as eBay and Amazon.

Using it includes a strong browser extension that allows you to obtain keyword data straight from a search engine. However, this feature is also available on its freemium but is limited.

  1. Google search console

The Google Search Console isn’t as ancient as you would believe; it’s one of the greatest keyword research tools available.

Although it is an underutilized keyword research tool, it may assist you in locating Opportunity Keywords that will help you rank for a given term. It is also a completely free tool.

Outsource your content writing contract to us here. We deliver beyond your expectations.

  1. KWFinder

It ranks among the best keyword research tools currently accessible. It also has complex keyword research tools, such as filtering results and evaluating the SERP.

It refines the list of keyword recommendations using filters, finds question-based SEO keywords, and suggests related keywords. It is a paid tool that starts from $29.9 per month.

  1. Serpstat

Serpstat is another great keyword research tool package that includes tools for content creation, link development, and more.

Serpstat simplifies the process of obtaining the top Results on google for your query. This will help you know what keywords those authoritative sites use to find similar ones and avoid highly competitive ones. 

Although it has a free trial period of about ten days, the premium plan starts from $55 per month.

Read also: 7 Ways to become an expert in SEO writing.

  1. Ubersuggest

Neil Patel’s Ubersuggest is a free tool that provides search traffic statistics, keyword ideas, an estimate of how tough your phrase will be to rank for (keyword difficulty), and more.

If you join in with your Google account, you’ll receive additional keyword recommendations, daily rank monitoring, and tailored SEO.

The free version is severely restricted to only a site, and three keywords research each day. The Paid version begins at $29/month with a seven-day free trial.

  1. Keyword Snatcher

Keyword Snatcher is a highly effective SEO keyword research tool.

It is a tool that assists marketers and enterprises majorly (this does not restrict the users) in doing in-depth keyword research for their websites. It works mainly via the Google AdWords service.

By incorporating keyword research from sites like Amazon, Bing, Yahoo, and eBay, you will be able to broaden the scope of your study and discover even more keywords to help you satisfy the needs of your target audience.

Keyword Snatcher only costs you once and then gives you lifelong access.

  1. Jaaxy

Jaaxy is an innovative keyword research tool that aims to help you outrank your competitors.

It also provides you with many keyword suggestions, including ones you won’t find in most other tools, and valuable statistics on each term it creates, such as competition, search volume, and prospective traffic.

It has a free trial plan, but the premium plan starts from $49 per month.

  1. Soovle 

Soovle is a keyword research tool that collects results from many search engines. It can be used to locate broad keywords that may then be subdivided into keyword targets.

Soovle also makes it easier to track brand mentions across numerous media. All you need to do is to type in your brand name to discover what’s being said about it, and this is also a free tool.


We have been able to look into 15 Keyword Research Tools for SEO, both Free and Paid, that will save you the stress of thinking about what your next content should be about or what question do your Nigerian audience have in mind to ask.

Using these Keyword research tools will save the guesswork in your business’s content marketing. The best time to know and use those keywords is now because your competitors, too, are after the exact keywords; it depends on who gets their work done properly. 

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About Author

Avatar of Emmanuel Odebiyi
Emmanuel Odebiyi
Emmanuel Odebiyi is a seasoned content writer who specializes in writing valuable and engaging content in the technology, career, freelancing, finance, and lifestyle niches. He also writes sales copies that turn visitors into returning customers.

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