Information Marketing for Business: A Comprehensive Guide for Nigerians

by Ajayi Olalekan

If you’re looking for a reliable, scalable way to make money in Nigeria, you need to know about information marketing. 

In this comprehensive guide, we’ll introduce you to the world of information marketing and show you how to create and sell valuable information products to a targeted audience in Nigeria.

From eBooks and courses to webinars and workshops, we’ll cover everything you need to know to start leveraging the power of information marketing.

Read on!

What is Information Marketing?

Information marketing is the process of creating and selling information products, such as eBooks, courses, webinars, or memberships, to a target audience to generate income. 

The goal of information marketing is often to establish oneself as an expert in a particular subject matter and build trust with one’s audience while also providing valuable and high-quality products that meet the needs and interests of the target audience. 

Information marketing can also be an effective way for businesses to reach a targeted audience, build trust and credibility, and generate revenue. It can be beneficial for individuals or businesses that have a lot of expertise or knowledge to share or for those that want to establish themselves as thought leaders in their industry.

8 Benefits of Information Marketing

Information marketing can benefit individuals and businesses in Nigeria in a number of ways. Some potential benefits of information marketing in Nigeria include the following:

  1. Increased brand awareness and credibility

By producing and promoting high-quality information products, businesses can establish themselves as experts in their field and build trust with their audience.

  1. Minimal start-up cost

Starting an information marketing business based on your existing business or personal experience can be straightforward and cost-effective. Share your valuable insights, tips, and strategies with your target audience through a format that resonates with them.

There are minimal upfront costs involved – you can begin sharing your expertise right away.

  1. Diversification of revenue streams

Information marketing can provide an additional source of income for businesses, helping to diversify their revenue streams and reduce financial risk.

  1. Passive income streams

Information products, such as eBooks or courses, can be sold repeatedly without the need for additional time and effort on the part of the business. This can provide a passive income stream for the business.

  1. Greater reach and scalability

By creating digital information products, businesses can reach a global audience and scale their efforts easily. This is especially useful for businesses that may have limited resources or geographical constraints.

  1. Increased customer loyalty

By providing valuable and high-quality information products, businesses can build strong relationships with their customers and increase loyalty. This can lead to repeat customers and positive word-of-mouth referrals.

  1. Greater control over pricing

With information products, businesses have greater control over pricing and can experiment with different pricing strategies to find what works best for their audience.

  1. Ability to test and iterate

Information marketing allows businesses to quickly test new ideas and products and make adjustments based on customer feedback. This can help businesses stay ahead of trends and meet the changing needs of their audience.

Read Also: Influencer Marketing For Business: A Complete Guide for Beginners

9 Ways to Create and Sell Information Products 

Here is a step-by-step guide on how to get started with information marketing in Nigeria:

  1. Identify your target audience

The first step in creating and selling information products is to identify your target audience. Consider the needs and interests of your audience, and use market research to gather insights about them — this process is known as marketing information management. 

  1. Choose a topic

Once you know your target audience, choose a topic that will be of interest to them and that you are knowledgeable about. You can use SEO tools to research the most searched topics, you can know what your target audience wants to learn.

  1. Research and plan your product

Research your topic thoroughly to ensure that you have a deep understanding of the subject matter. Then, plan out the structure and content of your product, including any materials or resources that you will need to create.

  1. Create your product

Use the information and resources you have gathered to create your information product. This could be in the form of an eBook, course, webinar, or membership site. Usually, what you find out about your audience could inform the type of information product you choose. 

  1. Promote your product

Once your product is complete, it’s time to start promoting it to your target audience. You can do this through email marketing, social media, paid advertising, or partnerships with influencers or affiliates.

Read Also: 7 Things Entrepreneurs Should Know About Marketing

  1. Set up a payment system

To sell your product, you’ll need to set up a payment system to process transactions. This could be through a platform like Selar, Kobocourse or you may choose to use a shopping cart solution like Shopify or Amazon.

  1. Launch your product

When everything is set up and ready to go, it’s time to launch your product. This could involve sending out a newsletter to your email list, posting about it on social media, or running paid advertising campaigns to promote it.

  1. Provide excellent customer support

Once your product is on the market, be sure to provide excellent customer support to ensure that your customers are satisfied with their purchase. This can include answering questions, providing technical support, and handling complaints.

  1. Monetize your efforts

Finally, focus on monetizing your information marketing efforts by maximizing profits through upselling and cross-selling, as well as experimenting with different pricing strategies to find what works best for your audience.


Information marketing is a powerful tool for businesses looking to generate income and build relationships with their customers. By identifying a target audience, developing high-quality information products, promoting them effectively, and delivering and supporting them, you can create a successful and sustainable information marketing business. 

As a Nigerian business, you have the opportunity to tap into the vast potential of this lucrative industry and build a profitable and rewarding venture. With the right knowledge, skills, and dedication, you can create and sell valuable information products that will benefit both you and your customers.

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About Author

Ajayi Olalekan
Ajayi Olalekan
Ajayi Olalekan is a Professional SEO writer & editor with 8+ years of print journalism and writing experience across different platforms — blogs, website, eBooks and social media. His writing experience also cuts across industries like IT, fashion, education management, real estate, consulting and entertainment.

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