How to Create A Marketing Plan: 5 Simple Steps

by Alimot Akinsanya
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create a marketing plan

Being a business owner means constantly marketing your business to get it in the face of potential customers.

Marketing is a crucial aspect of any business, as it helps to attract and retain customers and ultimately drive sales. However, you need to have a marketing plan to make it work effectively for you.

Creating a marketing plan is essential for any business, large or small. It helps you define your target audience, set goals, and develop a strategy to reach those goals. With a plan, the company or its employees can maintain their sense of direction. You can identify opportunities, and hasty decisions will be made when difficult situations arise.

What is a Marketing Plan?

A marketing plan is a document that outlines a company’s strategy for promoting and selling its products or services. It includes information about the target market, branding and messaging, pricing, advertising and promotion, and sales channels. The marketing plan should align with the overall business plan and support the company’s goals and objectives.

A marketing plan typically includes an analysis of the target market, a competitive analysis, and a set of marketing objectives. In addition, it has a description of the marketing mix (i.e., the four Ps: product, price, promotion, and place) and a plan for implementing and measuring the effectiveness of marketing efforts.

Purpose of A Marketing Plan

A marketing plan has its aim, a plan without an aim is not a plan. So, what are the purposes of a marketing plan?

  • A marketing plan aims to identify and target potential customers, provide a clear roadmap for reaching and engaging customers, build brand awareness and loyalty, and drive sales.
  • It helps businesses develop a marketing strategy to reach those customers and allocate resources and budget to execute the strategy effectively.
  • It serves as a reference point for monitoring and assessing the success of marketing efforts.
  • It effectively communicates a product’s or service’s value to the target audience and identifies and pursues opportunities to reach and engage potential customers.
  • It can also help a business track progress and adjust as needed to meet changing market conditions.
  • Overall, a marketing plan aims to help a company achieve its marketing and business goals by identifying opportunities, developing a strategy to capitalize on those opportunities, and executing that strategy effectively.

5 Steps To Creating A Marketing Plan

Creating a marketing plan can seem like a daunting task, but it doesn’t have to be like that. By following these five simple steps, you can easily create a marketing plan to help guide your marketing efforts and ensure your business’ success. 

  1. Define your target audience

Before you create a marketing plan, you need to know who you are trying to reach. First, define the group of people who are most likely to purchase your product or service. To determine your target audience, consider demographics (age, gender, income, education level), location, behaviour, interests, and pain points.

By understanding your target audience, you can tailor your marketing efforts to reach and engage them effectively.

  1. Set your marketing goals

Next, you’ll need to define specific goals for your marketing efforts. First, determine what you want to accomplish with your marketing plan. These can include enhancing sales, generating leads, or boosting brand awareness. Your marketing goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

These goals should align with your overall business objectives and be specific enough to measure your progress.

  1. Develop your marketing strategy

Based on your target audience and marketing goals, your marketing strategy should outline the overall plan you will use to reach and engage your target market and achieve your marketing goals. To develop your marketing strategy, consider the following:

  • Your unique selling proposition (USP): What sets your business apart from the competition?
  • Your marketing mix: The four “Ps” of marketing (product, price, promotion, and place) should be carefully considered when developing your marketing strategy.
  • Your marketing channels: Will you use traditional marketing tactics like print ads and billboards, or will you focus on digital marketing channels like social media and email marketing to reach your target audience?

Consider factors such as the strengths and weaknesses of each strategy, how well they align with your goals, and how well they fit within your budget.

Read Also: 7 Things Entrepreneurs Should Know About Marketing

  1. Create an action plan

To create a marketing plan, it is important to develop a detailed plan outlining the steps you will take to implement your marketing tactics. This will help you stay in order and keep you moving closer to your goals. Your action plan should include a timeline, responsibilities, and performance metrics for measuring the success of your efforts.

Consider breaking your marketing plan down quarterly or monthly chunks, and assign specific tasks and deadlines to each period. Outline the specific marketing activities you will undertake to achieve your marketing objectives, including the timeline for each activity and the resources required.

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  1. Determine your budget

When creating a marketing plan, you need to determine how much money and time you can realistically invest in your marketing efforts. Use this to create a budget and allocate resources accordingly. Your budget will help you determine which marketing tactics you can afford and how much you can spend on each.

It’s important to have a budget in place for your marketing efforts. This will help you allocate resources appropriately and ensure that you can measure the return on your investment.

Read Also: How to Write A Business Plan in Nigeria (Template for Nigerian Businesses)


A well-crafted marketing plan can help a business to effectively reach its target audience, build brand awareness, and drive sales. Therefore, it is important to regularly review, update and track the progress of the marketing plan to ensure that it remains effective and aligned with the overall business objectives.

To create a marketing plan, you need to be strategic and proactive. By following these five steps, you can create a marketing plan that helps you reach your target audience, generate sales, and achieve your marketing goals.

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About Author

Avatar of Alimot Akinsanya
Alimot Akinsanya
Alimot Akinsanya is an experienced content writer. She creates high-quality, compelling, engaging, relatable, and research-backed long-form content for individuals and businesses. She believes in the power of words to communicate effectively with audiences.

She is a devoted lover of personal development, mental health, self-awareness, and social inclusion. 

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