How to Set Up a Facebook Business Account: A Full Guide

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Setting up a Facebook business account may feel overwhelming. But the fact is, you need it to show off your business online. With over 2.9 billion monthly users, promoting your business on Facebook is indeed a worthwhile strategy.

Whether you’re just starting or you’re an experienced business owner, leveraging Facebook will help you reach a wider audience and increase your sales.

In this guide, we will walk you through the steps involved in setting up a Facebook business account. But before we dive deeper into that, you need to understand some basic concepts. 

Differences Between a Facebook Business Account and a Facebook Personal Account

Identifying the discrepancies between a personal account and a business account on Facebook is crucial. This knowledge will help you use their peculiar features to successfully build your brand and connect with your audience.

That said, let’s take a quick look at the contrast between a Facebook business account and a personal account.

1. Purpose

Facebook personal accounts are for individuals to connect with friends, share updates, and be social. On the other hand, a Facebook business account is created for businesses, brands, organizations, public figures, and entities. Business owners use these pages to go global and interact with their audience online.

2. Features and Functionality

As said earlier, personal accounts are mainly for being social, connecting with friends, and sharing personal posts, photos, and videos. They usually have friends lists and limited customization. 

In contrast, a Facebook business account offers special features for marketing and business. It features helpful tools such as page analytics, advertising, scheduling posts, call-to-action buttons, messaging, and other fancy customization options. These tools help businesses represent and promote themselves better.

3. Privacy and Visibility

Personal accounts let users control privacy, choose who sees their posts, and limit personal information access. However, a Facebook business account is public by default. Owing to this, anyone on Facebook can see the content shared on the page. After all, the primary goal is to be visible and reach a wider audience.

4. Account Management

People manage personal accounts on Facebook using their credentials (name, email, or phone number) to log in. However, business accounts can be managed by multiple people with different roles and permissions. This gives room for teamwork in creating content, engaging with followers, and running ads. 

Note that to make this happen, you have to use the Facebook business manager. It’s a central platform where you can manage different aspects of your business’s online presence.

5. Advertising and Promotional Opportunities

Personal accounts have limited advertising options and aren’t made for business promotions or paid ads. On the contrary, a Facebook business account has powerful advertising tools like the Facebook Ads Manager. 

With these tools, businesses can create targeted ad campaigns, track performance, and effectively reach specific audiences to promote their products or services.

Read also: Using Facebook Ads for Business Growth

Is a Facebook Page the Same as a Facebook Business Manager?

Capital no! Many people often mix them up, thinking they’re the same. Facebook Pages and Facebook Business Manager are two separate tools. They have different jobs for managing a business’s online presence. 

Note that a Facebook business account is also known as a Facebook business manager account.

Facebook Page Vs Facebook Business Manager 

To make you understand better, let’s make a quick comparison between Facebook pages and Facebook business manager:

• Facebook Page

Facebook pages are made for businesses, brands, organizations, and public figures to be present online and connect with people. They offer tailored features like analytics, scheduling posts, call-to-action buttons, messaging, ads, and customization. 

Besides, these pages can be managed by multiple individuals with assigned roles, collaborating on content, engagement, and ads. They are public by default, reaching a broader audience and building brand awareness.

• Facebook Business Manager

As said earlier, the Facebook business manager is a centralized platform designed to manage multiple pages, ad accounts, and team members. It is particularly useful for businesses with complex structures or multiple brands.

Once you’ve set up your Facebook business manager account for your business, you’ll enjoy many useful features. These include managing pages, ad accounts, and assets effectively. Collaborating with team members, creating ads easily, and accessing analytics are also part of the features.

With a Facebook business manager account, businesses can delegate roles and control access to pages, ad accounts, and assets. Moreover, this business account allows you to connect with other Facebook tools and external platforms for the complete management of advertisements. 

Benefits of Using a Facebook Business Account 

A Facebook business account helps your business in a lot of ways. It makes people find you easily by making your brand and company info visible. With many Facebook users, you can reach customers through ads, content, and community. 

Moreso, you can create targeted ads, track data, and make wise marketing decisions. Don’t forget that customers can also interact with you through reviews, messages, and support. With a Facebook business account, you can run ads and boost your brand’s credibility with social proof. 

Another good thing is that Facebook works with other tools to improve your marketing and sales. When you set up a Facebook business account, you connect with people, grow your business, and realize success.

Read also: How to Create Successful Campaigns with the Facebook Ad Library

Step-by-Step Guide to Setting Up a Facebook Business Account 

Here’s what you’ve been waiting for. If you can take your time and read through the simple steps below, setting up a Facebook business account will be easy for you.

Step 1: Signing Up for a Personal Facebook Account

To set up a Facebook business account, the first thing you need to do is create your own personal Facebook account. And that’s pretty simple! Just provide a few personal details like your name, email, phone number, and create a strong password.

Creating a personal Facebook account is the starting point for creating and handling your business account. 

Imagine you own a small restaurant in Nigeria and want to set up a business account for it. If you don’t have a personal Facebook account yet, the first step is to sign up for one. You can do this by visiting the Facebook website or downloading the mobile app and clicking on “sign up.” 

You can use Google Chrome or other browsers to sign up on Facebook on your computer or phone. Once you have your Facebook account ready, that leads us to the next step.

Step 2: Create a Facebook Page for Your Business 

Creating a Facebook Page for your business is the second step in setting up a Facebook business account. To do this, select the appropriate page type that best represents your business, such as a local business, brand, or public figure. 

After that, customize your page. This involves adding a profile and cover photo that aligns with your brand identity. Also, you need to provide essential business information like your address, contact details, and a compelling description. 

Using a restaurant’s business as an example…

Here’s the point where you showcase your restaurant’s tasty dishes, recipes, and other vital info. Plus, you can interact with your customers by posting updates and sharing exciting things about your restaurant.

Step 3: Access the Facebook Business Manager 

The next step is to set up a Facebook business account to access the Facebook business manager. To do this, visit the official Facebook business manager website. Then click on “create an account.” 

Here, you need to enter your business name and select the primary Facebook page you want to link with your business. Note that this account is different from your Facebook business page, which some people also see as a Facebook business account. 

Thereafter, provide essential details about your business such as the address, phone number, and website. Back to the restaurant business, once you have access to Facebook business manager, you can make an account specifically for your restaurant.

However, to do this, ensure you enter the correct business information. That way, you show Facebook that you’re professional and capable of handling your restaurant’s ads effectively later on.

Step 4: Inviting Team Members and Assigning Roles

Invite your team members and assign specific jobs to them. This will allow you and your team to work together and manage your Facebook presence easily. 

Make sure everybody gets to know their designated online roles. The admin, editor, or advertiser should know what to do online to promote your business on Facebook.

In the case of your restaurant business, you or a reliable manager can invite team members to join via the Facebook business manager. You can assign each person a role that matches their job. That way, everyone can work together efficiently.

Join our WhatsApp community to share your ideas and connect with like-minded people.

Step 5: Setting Up Your Ad Account

Create an ad account using the Facebook business manager and connect it to your business page. But before you can run ads, you need to enter your payment details like credit card information. Undoubtedly, this is an important step in setting up your business account on the Facebook business manager to your ads smoothly.

Let’s take your restaurant business into perspective again. You can create an ad account in the business manager specifically for your restaurant. Doing this helps to connect the ad account to your restaurant’s business page and verifies your payment information. 

Once you’ve completed this, you can run ads that target specific customers and help increase sales for your restaurant. 

Step 6: Exploring Additional Features and Settings 

You can continue to adjust your business settings such as privacy choices, page roles, and messaging options to match your needs. Also, you can adjust your account settings to receive notifications and stay updated about what’s happening on your page.

Connect digital tools and apps, such as email marketing software or CRM systems, to make your marketing simpler. 

For example, as a restaurant owner, you can customize your page settings to allow customers to message you with questions. You can even use a reservation management tool to make dining experiences awesome for your customers.

How to Optimize a Facebook Business Account

After setting up your Facebook business account, what’s next? Optimize it of course! One sure thing you want to do for your business is optimize its business account.

To optimize your Facebook business account, simply make changes to enable it to work better for your business. This involves adjusting settings, content, and strategies to reach more people and achieve your goals. 

You can make your page better, update content, run Facebook ads, learn from data, and adjust your strategy. The goal is to make your online presence stronger, get more people interested, and achieve good results for your business.

As a restaurant owner, you can check page insights, try different ad designs, and improve ads based on their performance. This will help attract more customers to your restaurant and make them happier with their dining experience.

Read also: How to Get Followers on Facebook as a Nigerian Business

Best Practices for Managing a Facebook Business Account 

According to Facebook, there are several measures you can take to enhance the security of your business accounts in Meta business manager. Implementing these security features can safeguard your business assets effectively. 

Based on that, Facebook suggests the following recommendations to protect your business accounts:

• View and manage active & inactive users: Facebook encourages you to regularly audit and manage user access and roles through the people tab in business settings.

• Export people permissions and business history: To do this, download a spreadsheet to review permissions, activity, and events associated with your business account.

• Invite trusted email domains: Only invite individuals with trusted email domains to join your business account, adding an extra layer of security. 

• Require two-factor authentication: Enforce two-factor authentication for all users within your business account to prevent unauthorized access.

• Verify your business: Also, ensure you complete the business verification process to confirm your legal entity and gain access to additional features.

• Maintain two active business admins: Always have at least two active business admins to ensure continuous access and security oversight.

• Manage ad link editing permissions: Here, Facebook recommends you restrict ad link editing permissions to trusted employees and partners to control domain-related ad modifications.

• Securely share lines of credit: Require additional admin approval to share lines of credit, protecting your business’s financial resources.

If you follow these Facebook safety tips and suggestions, your business account(s) will be secured from unauthorized access. 

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Conclusion 

Creating a Facebook business account is important to build a strong online presence for your business. In this guide, we’ve spotlighted the necessary steps for setting up a business account. Take your time to study these steps.

With a Facebook business account, you can connect with many people and access excellent advertising tools. So, what are you waiting for? Take action now and grow your business on Facebook with a properly-set business account.