Having a content marketer in your business has to be one thing you should take seriously if you want the best for your business. One of the many reasons businesses fail is because they have failed to recognise the importance of content marketing for business growth.
Businesses must communicate who they are, what they do, and what they stand for. They must build relationships with customers and find a way to get new customers.
They also have to position themselves so that people can identify their uniqueness and buy the business’s solution(s).
As a business, you must bring your target audience closer, make them comfortable, and treat them right if you want to grow your business – especially at this age.
In a country like Nigeria, many companies don’t see why it is important to have a content marketer.
At the end of this article, you will see reasons to appreciate content marketers and bring them on board. You will also learn the importance of content marketing for business growth.
What’s more interesting is that you can use the concept of content marketing for small businesses.
Table of Contents
What is Content Marketing?
This is a form of marketing that involves using tools in the form of text, audio, videos and images to create materials to increase engagement.
Content marketing is a branch of digital marketing focused on creating and distributing online materials that directly or indirectly promote a brand.
When you directly promote your brand, you create promotional materials and content for advertising purposes. That is, coming out and creating content that tells the world what you do as a business.
Although we use content marketing for business growth, it is rarely used to promote the business directly. Instead, the content created and distributed is to increase interest in your products or services. This way, content marketing indirectly attracts and acquires leads and customers.
Content marketing is about engaging your audience with what they want in a way that aligns with your business purposes and ideals.
It reaches the exact audience you want instead of some vague and theoretical group of people.
It is being useful to them and giving them an experience they want instead of trying to distract them from the one they came for.
Content marketing is supposed to help and not distract your target audience. Your content should align with their wants and desires.
You need someone who knows how to use content marketing to grow your business.
Although content marketing seems like a new trend on the internet, it’s beyond that. Content marketing has always been. It is just more popular in this digital age, a branch of digital marketing.
Content marketing may seem like a big deal, but it is not restricted to large businesses. You should also use content marketing for small businesses and see the difference from traditional marketing.
We cannot overestimate the potential of content marketing for business growth. It would be best if you had a professional handle it – a content marketer.
Read Also: 11 Dos and Don’ts of Content Marketing
Who is a Content Marketer?
Who is a content marketer?
A content marketer is a professional who helps to build a strong relationship with a business’s target audience by creating and sharing valuable and relevant content.
The job of a content marketer is to achieve three major goals – brand awareness, brand loyalty, and establishing trust. That is, this person ensures that people know the brand, like the brand, and also trust the brand.
A content marketer is in charge of a business’s overall content marketing strategy – as the business is concerned with using content marketing for business growth.
Why Your Business Should Have A Content Marketer
A content marketer knows how to use content marketing to grow your business. They are responsible for the content that will resonate with your target audience.
The role of a content marketer is to oversee the creation and distribution of content that is relevant and valuable to its audience so that the audience will help achieve the goal of the business.
The following are reasons you should employ a content marketer for your business;
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To establish presence
This has always been an age-long goal of content marketing, and it never gets old. Every business needs to establish a presence and set up its domain. In this age, establishing a presence is beyond traditional marketing – billboards, radio, TV, and all.
Businesses now have to establish an online presence because that’s where most of their audience resides.
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To create engagement
Content marketing aims to build a strong relationship with the target audience. This is only possible when the brand shows up regularly and shares content that engages its audience.
It’s a great tool for building a long-lasting relationship.
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Brand recognition
What’s the point of making all the noise about your brand when your audience cannot recognise you? So many businesses are out there, and much more content follows them.
You need something to set you apart, make you distinct, and make your brand recognisable (even for people that haven’t met your brand before).
Branding with a good content marketing strategy makes this possible.
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Make your brand discoverable
You may not be able to get to all your target audience. That’s why you need to make it possible for your target audience to get to you.
Regardless of size, you can also use content marketing for small businesses.
The key thing is discovery. You exist to solve the problems of your target audience, so when they need you, they should be able to find you and reach out to you.
Would you like to take a chance on your business with collaboration? Sponsor your business with us to become discoverable.
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Lead generation
Not every one that engages with your brand is a customer. These people are potential customers and should be given the proper attention.
Lead generation is all about getting as many potential customers as possible, and keeping them close, with the hope that they will finally convert from being potential customers to being actual customers.
Read Also: How Does Content Marketing Helps Startup?
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Converting your potential customers
What’s the point of generating endless leads if you cannot convert them?
You need to know how to use content marketing to grow your business. After all, that’s the end goal – to make more sales.
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Customer retention
Yes, you have gotten the audience who have been lurking and looking for a reason to patronise you to become customers, but it should not end there.
You have to appreciate customers if you still want them to love your product or services. Customers need to be nurtured and valued to keep sticking around for more.
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Brand loyalty
What makes all the difference is not what you tell people about your brand but what other people tell their friends and relations about it.
So you have to give your audience an experience like no other that will make them boast of you to other people. Be so valuable to them that they pledge loyalty to your brand.
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Thought leadership
Having been in the business of creating and sharing relevant and valuable content for some time, people get to trust you. It’s even beyond your loyal customers or audience.
Being a leader in the industry or some reputable brand sets you apart and is the more reputable way of establishing a presence. People want to hear what you say.
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Not costly
Having a content marketer help with these things is relatively cheaper. Their wealth of experience and expertise makes it easier and faster.
In this digital age, you don’t have to spend so much on traditional advertising. You can use content marketing for small businesses.
Conclusion
We are in an age where things have changed significantly. Since the 1990s, three significant phases have determined how companies use content marketing for business growth – presence, discovery, and utility.
Hence, content marketers learnt how to use content marketing to grow their business at each phase.
You must have learnt how important content marketing is and that you can use content marketing for small businesses. The highlight is having the right person to oversee content creation, publishing, and distribution.
Content is the basis of most forms of online customer interaction. From search and discovery to consideration and conversion, your content will help them make decisions.
Everyone wants to sell and be recognised. Burdening your audience with promotional content is not how to use content marketing to grow your business. You need a way to make your message clearer and more attractive. You need to build a strong relationship. You need a content marketer for your business today.
You can meet up with business people and content writers/marketer that can motivate you through our Whatsapp Community. Join today!
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