How to Grow and Build an Effective Email List for Your Nigerian Business

by Alimot Akinsanya
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email list

Email marketing is a powerful tool for businesses looking to increase brand awareness, drive sales, increase engagement, and build customer loyalty. Email marketing is a cost-effective way to reach many people and promote your products or services. It is also a great way to build relationships with your audience and keep them engaged with your brand. 

However, the success of your email marketing efforts depends on the size and quality of your email list. A large and engaged email list is essential for reaching your target audience and driving conversions. Therefore, building and growing your email list is essential to the success of your email marketing efforts.

This article will explore some practical tips for building and growing your email list.

What Is an Email List?

An email list is a collection of email addresses used to send targeted messages, updates or information to a specific group of individuals. 

Email lists can be created in several ways. One common method is using an opt-in form on a website, where users can enter their email addresses to sign up for the list. Other methods include getting the target audience to subscribe to your newsletter or using lead generation offers to attract people.

Once an email list has been created, it can be managed and maintained using email marketing software or service. This software allows the user to segment the list into different groups, schedule and send emails, and track the performance of the emails in terms of open and click-through rates.

Email lists can be used for various purposes, such as marketing campaigns, newsletters, promoting products or services, or sharing information about a specific topic or interest.

However, it is essential to obtain consent before adding individuals to an email list and to honour any requests to unsubscribe from the list.

Importance of Building and Growing an Email List

  1. Communicate with interested customers

Building and growing an email list is important because it allows businesses and organizations to directly communicate with individuals who have expressed interest in their products or services or voluntarily signed up to receive updates and promotions.

  1. Customer relationship

Building an email list can be an effective way to establish a relationship with your customers. You can increase brand loyalty and trust by regularly sending them relevant and valuable content. This can lead to repeat customers and positive word-of-mouth marketing.

  1. Drive conversion

Email marketing has been proven to be one of the most effective ways to drive conversions. By sending targeted and personalized messages to your email list, you can increase the chances of customers making a purchase, which increases your sales.

  1. Send targeted messages

An email list can be a valuable asset for targeted marketing campaigns and help with customer retention. A list of email addresses allows you to send targeted and personalized messages to your customers. This is especially useful for businesses that sell multiple products or services, as it allows you to segment your list and send specific messages to different groups of customers.

Read Also: Why Your Business Should Invest in Email Marketing

7 Ways to Build and Grow Your Email List

  1. Use lead magnets

A lead magnet is a free and irresistible offer to attract new subscribers to your email list. Lead magnets can be eBooks, webinars, white papers, checklists, templates, and more. They are a great way to capture email addresses and build your list.

By offering a lead magnet, you are providing value to potential customers, which can increase the likelihood of them providing their contact information. The key is to ensure that your audience is genuinely interested in the lead magnet.

Read Also: 7 Best Email Marketing Services for Business Owners

  1. Create valuable content

To keep your email list engaged and growing, creating and sending valuable and exclusive content that is relevant and interesting to your audience is important. The content should relate to your target audience and help solve their problems. What will they love to read or hear from you?

This could be in the form of a blog post, an e-book, or a video. The key is to provide your audience with content they will find valuable and encouraging to share with their networks.

  1. Optimize your sign-up forms

email marketing

An example of sign-up form on website using MailChimp

Make sure to have a sign-up form on your website’s homepage and key pages, such as your business blog or contact page. Your sign-up forms should be optimized for conversions. This means they should be easy to find, easy to fill out, and easy to submit. Also, you should include a clear call-to-action and make sure your forms are mobile-friendly.

  1. Leverage social media

Social media is a powerful tool for building and growing your email list. You can use social media to drive traffic to your website, sign up for it, and share your content with a wider audience. You can also use social media to run contests and giveaways, encouraging people to sign up for your email list.

Regularly posting updates and engaging with your followers can increase brand awareness and drive traffic to your website, where visitors can sign up for your email list.

  1. Place CTAs in relevant spots

At times, what your target audience needs is a nudge to take the action you want. Call-to-action (CTA) buttons or links can be placed in various locations on a website or digital content to encourage visitors to sign up for an email list.

For example, include a CTA in blog post content, in the header or footer of the website or on your landing page. It’s important to ensure the CTA is clear, stands out visually, and is relevant to the content or page it’s placed on. Check the CTA below!

Subscribe to our newsletter to see an example of email listing. You would love our interesting ideas.

  1. Host webinars

Hosting webinars is a great way to build an email list because it allows you to connect with potential subscribers in real time and provide valuable content they can’t find anywhere else. You can promote your email list during the webinar and send a follow-up email to all attendees with a link to sign up for your email list after the webinar. Also, you can use the webinar recording as a lead magnet to attract more subscribers.

  1. Network with other businesses

Networking with other businesses can be a great way to grow your email list. You can collaborate on lead magnets, cross-promote each other’s email lists, and even swap email lists. By networking with other businesses and building relationships, you can expand your reach and increase the number of people on your email list, leading to more business opportunities and revenue.

Read Also: 10 Effective Email Marketing Strategies For Nigerian Businesses


Building and growing your email list is essential for the success of your business. By offering a lead magnet, networking with other businesses, creating valuable content, hosting webinars and leveraging social media, you can build a strong and engaged email list that will help you increase brand awareness, drive sales, and build customer loyalty. 

Remember always to provide value to your potential customers and make signing up for your email list as easy as possible. With these strategies, you can grow your email list and take your business to the next level.

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About Author

Avatar of Alimot Akinsanya
Alimot Akinsanya
Alimot Akinsanya is an experienced content writer. She creates high-quality, compelling, engaging, relatable, and research-backed long-form content for individuals and businesses. She believes in the power of words to communicate effectively with audiences.

She is a devoted lover of personal development, mental health, self-awareness, and social inclusion. 

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