If you are looking at putting out content on the internet for a target audience to see, you should be expected to put some SEO elements in it. This is because your content will not reach the right audience without SEO.
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What is the meaning of SEO?
Search Engine Optimization, popularly known as SEO, is simply optimizing search engines. It’s not confusing, just as optimization means designing a particular thing to make it as good as possible, at its best. SEO means making your site better so that it is more visible to anyone researching any resources or products you have or sell.
10 Essential Elements of SEO Content
To effectively utilize SEO, you must consider basic SEO elements and be sure to put them in place. Otherwise, you might not be optimizing your search engine. These SEO elements are
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Relevance
One of the SEO Elements is relevance. Your SEO content has to be relevant to the topic you are writing on. You can be sure that your audience has an idea about whatever they are browsing, so if your content is not relevant to the topic, there is no way you will hold them back from leaving your site. One of the ways you can ensure this SEO element is by using keywords. Take a chill pill and understand your topic first; then, what is the keyword in your topic? Making good use of your keyword will up your visibility game in SEO. Note that your keyword should not be too repetitive as well. You are not only writing about your keyword; you are writing about the interpretation of your topic.
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Write for both people and machines
Your SEO is for people (consumers) and machines (search engines). Note that the SEO is primarily for humans, but humans will only have access through search engines. So if you satisfy your consumers, you satisfy the search engine, and everyone is happy. However, if you do not satisfy your consumers, you also make search engines sad.
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Value or Content Quality
One of the essential SEO elements is the value and the quality of your content. The Word count is great, but how valuable are your answers? How valuable is your content? Will it add to the knowledge of your users, or does it have little or no value and only waste their resources? Content is King
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Good storytelling
Tell a story, and a good one at that. Make your content interesting and carry your audience along. Remember storytelling grabs readers attention faster because people love to be entertained. Think of a story your audience can relate with and use it in your content.
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Headlines
Make your headlines short, clear, creative, powerful, and irresistible. Your headline is an essential SEO element you should be very conscious about. Also, create taglines you can use as a short description in your headline.
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Readability
Another SEO element is readability. How readable is your content? What groups (age, class, level) is your target audience. Your SEO content has to appeal to their reading sense. If not, your content will not perform as an SEO.
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Introduce multimedia
Your SEO content should not be boring. You do not want your readers or users to leave your website halfway into your content. As they try to visualize what you are discussing, help their visual sense by employing multimedia. They make your SEO content clearer, interesting, and more relatable. Make your audience glued to your page
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Social share button
This ups your optimization game. Adding a social share button and links allows you to add up internet links that your users can follow for further resources. Employ your social share buttons to aid easy access to your social media pages and other resources you have.
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Track progress
Tracking your progress is another very important SEO element. This is because it helps you to confirm the effectiveness of your content. The aim of your SEO is visibility and optimization, and you need to be sure if you are doing just that or if you need to level up and do better.
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URL Structure
Even though this SEO element seems not so compulsory, it is usually necessary too, and it aids the grouping of websites in some cases. Having your keyword in your URL is also a great gain.
How to Use SEO in Digital Marketing
You may be wondering why you should use SEO in digital marketing, and it is because SEO is one of the best ways to boost your market- your digital market.
Most of your digital users browse and conduct little research before patronizing any brand or website. Take, for instance, you want to buy a pair of shoes online, and directly from wholesalers or the producers, you are bound to check the internet to gather information about the shoes, the price, delivery, and the rest of it, Google, for instance, will garner your information from nook and cranny of the world on just that shoes and anything closely related to it. If your website is not visible or not well equipped to answer your potential buyers’ questions and clear their doubts, you may lose your customer to another seller of either that kind of shoes or a lookalike. Knowing why you need SEO in digital marketing, how can you use SEO in digital marketing?
- You can use SEO to attract users to your website. If your website is visible and solves the problem or gives an answer to a question, internet surfers and bound to wait on your website. Sometimes, you can find a link or website that is expected to answer your question but confuses you; you are bound to leave. You do not want that on your website.
- You can use SEO to know what exactly it is that the users need or will need and then use this information to further better your website.
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Conclusion
The world is a digital space, and SEO is bettering games in digital awareness and digital marketing. However, as good as SEO is. There are essential SEO elements that, if not implemented, your SEO content might be detrimental to your website. SEO elements help ensure that your content is perfect for people and machines.
You might also like:
Top 6 SEO Content Writing Tools
Local SEO Vs Global SEO Which is Best for Your Nigerian Business
SEO Writing for Beginners: On-Page SEO Most Important Factors
About Author
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I am Oluwatoowo Onifade
A graduate of English Language from Obafemi Awolowo University.
I am a content writer, fashion designer and a baker.
Belief- learning never ends. You can learn from anywhere, anytime and from anyone.
My hobbies are arithmetics and reading.
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