How to Build a Career in Content Marketing 

by Jessica Eni
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With content marketing growing as an industry, it is becoming more important to ensure that you stand out from the crowd. Creating content is not enough.

This blog post will teach you how to build a career in content marketing. You will also learn the various skills that a successful content marketer needs.

Let’s get started.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing is an ongoing process, not a one-time campaign. 

3 Benefits of a Content Marketing Career.

  1. A career in content marketing can be extremely rewarding. Not only can you earn a good income, but you can also have a lot of fun while doing it.
  2. One of the best things about a content marketing career is that you can work from anywhere in the world. You can do your job as long as you have a laptop and an internet connection.
  3. Another great thing about content marketing is that it is always changing. There is always something new to learn, which can make your job interesting and exciting.

If you are looking for a challenging and rewarding career, then you may want to build a career in content marketing.

Read also: How Does Content Marketing Helps Startup?

Top 4 Skills you Need to Build a Career in Content Marketing.

  1. You need to be a proficient writer

Content marketing is about creating compelling, interesting content to engage your audience. You need to be able to capture their attention and keep them engaged throughout the piece.

Read also: How To Become a Successful Freelance Writer in Nigeria

  1. You need to be well-versed in SEO

Content marketing is all about getting your content seen by as many people as possible, and SEO is the key to making that happen. You need to know how to optimize your content for the search engines so that it will show up in search results and get clicked on.

  1. You need to be able to use social media effectively

Social media is a powerful tool for content marketing. It can help you reach a wider audience and promote your content to a larger group of people. 

  1. You need to be able to measure your results

You need to be able to track how your content is performing and how it is impacting your business. You need to know what is working and what is not so that you can adjust your strategy accordingly.

These are the few skills you need to build a career in content marketing. If you can master these skills, you will be well on your way to success in this field.

10 Proven Steps to Build a Career in Content Marketing.

You can build a career in content marketing using these steps:

  1. Start small

Learn about content marketing fundamentals and the industry’s trends. Find work that challenges you, gives you creative freedom and provides opportunities for professional growth.

  1. Build your portfolio

Develop a portfolio of projects demonstrating your skills and abilities as a content marketer.

Read also: How to Create a Freelance Writing Portfolio on Google Docs

  1. Take courses

Always look for ways to improve your skills and knowledge so that you can continue to grow professionally as well as personally

  1. Find a niche

Having a topic is not enough; you also need to know how to write about it. The key is finding something you are passionate about and then finding the best way to convey that passion through your writing.

  1. Create a list of keywords

To rank well, you must have a list of keywords that are related to your niche and target audience. 

These words should be targeted. It’s also important to include synonyms and variations of those words so that you aren’t missing out on any relevant search terms that are more specific than the ones listed above.

  1. Research

Learn about your customers and their needs by conducting research and surveys.

  1. Create

Put together a plan for creating engaging content that keeps readers coming back for more.

Would you like to join our Whatsapp community to have insightful conversations and receive updates on upcoming career webinars? Send a message now.

  1. Write articles on different topics

You should have several articles written before starting a blog or online magazine. Start with one article at a time to get used to writing for different audiences, then add another one soon after that and keep going until there are ten or twelve articles on your site. 

  1. Publish

Post your content on platforms like Facebook, LinkedIn, and Twitter to get the word out about what you have to offer.

  1. Optimize

Monitor the effectiveness of your strategy so you can keep improving it over time.

The 3 Most Popular Career Opportunities in Content Marketing.

If you want to build a career in content marketing, here are three career opportunities that you may want to consider:

  1. Content strategist

As a content strategist, you would be responsible for planning and managing content for a company or organization. This would involve developing strategies for how to best use content to achieve the desired results and then executing those strategies.

Read also: Introduction to Content Marketing: What You Need to Know as a Beginner

  1. Content manager

As a content manager, you would be responsible for overseeing all of the content for a company or organization. This would involve managing a team of content creators and ensuring that all content created is up-to-date on the latest trends and best practices.

  1. Content writer

As a content writer, you would be responsible for creating various types of content, including blog posts, articles, eBooks, and more. This would involve researching topics, coming up with ideas for content, and then writing and editing the content.


Content marketing is a booming industry, and this blog post was written to help you kickstart your career.

I hope you’ve learned how to build a career in content marketing.

If you want to learn more, check out our blog on becoming a freelance writer! Don’t forget to subscribe to  our newsletter to get the latest and greatest insights from our blog! You can also subscribe to our YouTube channel to keep track of more mind-blowing posts.

About Author

Avatar of Jessica Eni
Jessica Eni
My name is Jessica Eni. I am a content writer. I write content for social media pages, brands, blogs, and websites. I'll help you make sales with words.
I am a social media enthusiast, teen aide, and mental health and personal development advocate.
Let's connect on: Facebook, LinkedIn, or WhatsApp.

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