When it comes to looking out for strategies to improve brand engagement effectively, social media plays an important role in this quest.
People now rely on social media platforms for information, entertainment and education.
Social media offers brands a space to leverage to build and sustain commitment between brands and their customers. It enables brands to build meaningful relationships and emotional connections with existing and potential customers.
A customer who feels emotionally connected to a brand is likely to stay for a long time with that brand.
However, while the emotional connection has to be there, engaging customers is the whole and soul of any marketing strategy. And customers can only get more engaged with your brand depending on the kind of content you put on your social media platforms.
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5 Social Media Hacks to Improve Brand Engagement
No matter what industry you are in, social media is a great opportunity to improve brand engagement. It plays a pivotal role in determining your brand’s reach and your eventual sales success. That said, let’s take a look at the social media hacks to improve brand engagement:
Create high-quality and engaging content
Since the attention span of social media users has dwindled, you need to create and share engaging content. The content should be engaging enough to get your customers’ attention.
Without engaging content in your social media accounts, you might need to question if you want to improve brand engagement or not.
The content you create should involve your audience and make them think. Share content like you are talking to them. If your content did not get their attention, they are past it in a few seconds.
Also, you need to pay attention to the technical aspects like spelling, grammar, flow, and transition. Still, on the issue of content, you need to maximize and include visual aids in your content.
People don’t want to read lengthy captions these days, especially when they know what they are looking for. Instead, include images, infographics, and videos in your content to help your audience understand what you are talking about.
Harness the power of stories
Many top social media platforms, including Facebook and Instagram, have their version of stories. Although Snapchat started the story feature, other social media platforms followed suit after seeing the success.
Stories is a feature that allows users to share content, either images or videos, that appear at the top of the up and disappear after 24 hours. Most people online spend their time on stories.
With the story feature, your followers can vote in polls, ask you questions, contribute to your conversations and go to your website with just a swipe, and you can reach a huge amount of people who have no connection with your brand from the start.
As a business owner who wants to improve brand engagement, you need to take advantage of the reach of stories. Share content that interests your audience and will make them engage more with your brand.
Make your marketing conversational
The rise of social media has turned marketing into two-way communication. With social media, it is now possible for consumers to connect with and get heard by brands. Therefore, making conversations more meaningful to consumers to stay relevant and improve brand engagement is crucial.
It shouldn’t be all about telling consumers about your products and asking them to patronize; focus on helping them with the challenges they face and educating them about effective solutions to navigate their challenges. Doing this will nurture them from audiences to potential buyers.
Identify the best posting time
For every social media platform, there is the best time to post. You do not want to go about throwing posts at your target audience’s faces at every opportunity you get.
As a brand, you need to be specific with the time you post on social media. Conduct thorough research to know the best time your target audiences are likely to be online and the best time they engage in your post and leverage on that.
Understand the times you can post per day or week, considering your working platforms.
Also, if you find it hard to improve brand engagement, take the “less-is-more” posting approach. For example, researchers show that you should post five times per week on LinkedIn, once daily on Facebook, and up to seven times daily on Twitter.
Anything you do without identifying the best posting time could be losing engagement and followers.
Get creative with your CTA
As important as creating engaging content, it is crucial to create unique CTAs to improve brand engagement. After creating high-quality content, what is your call to action? What do you want your audience to do after reading the post?
The usual CTA like “Hit the like button,” “click share,” or “comment below” are now tagged spam. Get creative with your calls to action. Share offers and promotions to inspire them to take action or lead them to check out your website and blog.
Improve Social Media Engagement
The greatest measure of social media success is an engaged audience, not a big one.
Engagement is important for every social platform to build a good brand experience and develop meaningful relationships with existing and potential customers.
Social media engagement is the number of interactions your social media posts receive, and it grows as long as people interact with your account.
It is not just about looking popular; you need strong social media engagement to improve brand engagement. So while you are working towards brand engagement, do not put aside improving social media engagement. This is because the two work hand in hand.
Know your audience and be authentic about what you give out to them.
Every business is different and improving brand engagement requires a different strategy. What benefits one brand might not benefit yours. Be strategic about the ways you take to improve brand engagement.
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Alimot Akinsanya is an experienced content writer. She creates high-quality, compelling, engaging, relatable, and research-backed long-form content for individuals and businesses. She believes in the power of words to communicate effectively with audiences.
She is a devoted lover of personal development, mental health, self-awareness, and social inclusion.
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