How to make money on Twitter

How to Make Money on Twitter

by Esther Onyeije

You’ve been on Twitter for five years now.

You haven’t made a dime off it.

In fact, the only thing you do is exchange words with strangers.

Twitter is one of the most popular social media platforms you can find. It’s also a powerful place where many businesses, influencers, and marketers in Nigeria make lots of money.

One question that must have been on your mind is, “How do I make money on Twitter?” It’s certainly the core reason you’re reading this article right now.

With the right strategy, you can make money, just like these Twitter gurus.

This blog post is what you need. We’re going to learn how to make money on Twitter and make your Twitter marketing efforts successful.

Things To Do Before Making Money On Twitter With Your Account

Before we begin, there are some things you need to check off to ensure your Twitter account is ready to make money.

  1. Have a professional twitter profile

Before you learn how to make money on Twitter, the first thing you should check off the list is a professional Twitter account. People will most likely listen to you when you have a professional Twitter account.

A professional Twitter account should have the following:

  • A high-quality profile picture or your brand’s logo.
  • A simple and professional cover photo.
  • A well-worded bio that reflects your interests, benefits, personality, and credibility.
  • A simple and easily identifiable brand name.
  • Your website’s URL.

The more attractive and appealing your profile is, the easier it is to monetize your account.

If you find it difficult to design your Twitter profile, you can hire a graphic designer to do a professional job.

  1. Build a strong and engaged audience

First, It is important to build a real and loyal audience before exploring any money-making ventures. You should post relevant content for your audience to follow, engage with, and create communities around the profile.

  1. Create valuable content

Ensure there is regular provision of value-added content for viewers. This goes without saying: whether it’s informative, entertaining, or thought-provoking, content quality makes a difference here. Tweets are interactive, leading to more followers to build a basis on which one can cash in.

  1. Identify your niche and expertise

Identify the niche you want to focus on and become known as an expert. This will earn you genuine followers who are interested in your expertise and further position you as a credible partner for potential partnerships, collaborations, sponsors, and so on. 

If you want to know more on how to make money on Twitter, Catch up with this year’s Insightpreneur to learn form the experts.

7 Ways on How to Make Money on Twitter

You can make money online with Twitter if you are willing to do the work. So, let’s dive into how to make money on Twitter.

  1. Affiliate marketing

Affiliate marketing is a process whereby an affiliate earns a commission for marketing another person’s or company’s product.

Affiliate marketing is still one of the best ways to make money on Twitter. When you promote a product on your Twitter account, you get a part of every purchase people make through your affiliate links or ads.

A rule of thumb is to focus on a specific niche or target demographic. For example, if your Twitter account is focused primarily on fitness, weight loss, health, etc., you can promote fitness, weight loss, or health products since these are things your followers will be interested in.

Affiliate marketing isn’t about blatant promotions and sales content; you’ll have to creatively infuse your affiliate promotions into the content you post on Twitter.

The good thing about making money through affiliate marketing is that you don’t need a massive following to promote your affiliate products.

To get the type of result you’re looking for, you’ll have to be consistent in your efforts, be direct about the benefits your followers should expect when they buy the product, and share experiences, whether your own or those of other people who have tried the product in question.

Prioritize authenticity in your selling; don’t oversell a product; this can cause damage to your brand on Twitter and make your followers lose their trust in you.

Some affiliate programs in Nigeria with high commissions include:

  • The Jumia Affiliate Program
  • Konga Affiliate Program
  • Payport Affiliate Program
  • VConnect Affiliate Program
  • Bet9ja Affiliate Program, etc.
  1. Twitter ghostwriting

A ghostwriter is a person who writes content (speech, book, etc.) for another person who is the credited author.

A Twitter ghostwriter is a person who writes tweets and threads for another person in exchange for money.

Many companies and influencers on Twitter lack the time to write tweets or threads or engage in their content on Twitter.

As a Twitter ghostwriter, it’s your job to help these busy individuals and businesses write their tweets and threads on Twitter, engage with their audience, and get paid in exchange.

Being able to write creatively is a major criterion for this job. The proof starts with your Twitter account.

Reach out to brands and businesses that sell a product or service and are looking for more clients. Present them with your interest in writing for them on Twitter. Book a call with those who show interest in your ghostwriting. Ask specific questions that will help you craft your tweet and thread.

Some questions you could ask include:

  • What message do you want to pass across to your audience?
  • Who is your target audience?
  • What are your goals?
  • What are your expectations from each tweet or thread?
  • What questions does your audience frequently ask?

Read Also: How to Become a Successful Ghostwriter: The 10 Crucial Ghostwriter Skills

  1. Sponsored tweets

Another way you can make money on Twitter is through sponsored posts. To be able to make money from this, you’ll need a large Twitter following.

Many brands and businesses are looking for Twitter influencers who can promote their tweets or products on their profiles. You could reach out to these brands that will pay you to promote their business.

Read Also: How to Become a Successful Twitter Influencer

  1. Ticketed spaces

Twitter Spaces is a section of Twitter where live audio conversations can be held. It functions like a group audio call.

Twitter Spaces became so popular that Twitter had to create an update on Twitter Spaces. The only difference between that normal Twitter space and the ticketed space is that you can sell tickets to the conversation to interested listeners.

These ticketed spaces are ways Twitter supports creators for the time they’ve spent on anchoring and speaking in these audio events.

According to Twitter, you can charge each listener anywhere from $1 to $999.

To take advantage of these ticketed spaces, all you need to do is:

  • On your Twitter account, click the Monetization tab.
  • Click the ticketed spaces icon.
  • Submit your ticketed space application if you meet the requirements listed.
  • Agree to the T&Cs.

You are now on your way to using ticketed spaces.

  1. Promote your goods or services.

Instagram and Facebook aren’t the only social media platforms where you can promote or sell your goods and services. With Twitter, you can promote your business to millions of people without spending a cent.

Twitter influencers like Steve Chou started an online store on Twitter (@mywifequits) for his wife so she wouldn’t have to go back to work after having their first child, and this store exploded in less than one year.

Bringing it back home, Edmund Oris, a medical student, said in an interview that he makes money on Twitter by selling his courses and eBooks. He said one of his courses, How to Grow Like a Goat, costs $66 (#66,000), and he sold about 300 copies of the course’s

Tip: Don’t make too many posts promoting your business. Promote your business strategically. It’s much easier when you have people who are already interested in your content and, along with your high-performing content, add links to your products.

To effectively make money off this without sounding too spammy, applying the rule of thirds is advisable.

One-third of your post should interact with your audience, another third should promote other people’s products, and the last third should promote yours.

  1. Build an email list

You don’t need to have a product for sale before building an email list. Twitter is a great place to collect subscribers for your email.

With an email list:

  • Every piece of content you post gets sent to your reader.
  • You can easily find potential customers.
  • You can promote your products and services to your subscribers and generate sales.

Statistics have shown that automated emails can boost your revenue by 300%.

  1. Twitter ads

Running ads is one of the fastest ways to reach a wider audience on any social media platform. Twitter allows you to run and manage ads.

Scrolling through your Twitter feed, you’ve certainly come across promoted tweets, accounts, or threads.

People running these ads get massive engagement on their promotions whenever someone clicks the ad. Twitter ads are not just an amazing way to make money; they greatly boost your marketing efforts.

All these are working methods to make money off your Twitter account, but they might not work for you if:

  • You aren’t consistently showing up. You need to consistently post valuable content to build credibility. Engage with your audience by replying to comments on your posts, DMs, and questions.
  • Building relationships with top dogs in your niche Building valuable relationships on Twitter helps you grow and scale through hurdles faster.

These top dogs don’t have to be accounts with more than 100,000+ followers, as these accounts might be too busy to form a personal relationship with you.

If you don’t have a loyal following and your followers have no trust in you yet, you need to stand out from the rest of your audience by using your DMs wisely.


These seven ways to make money on Twitter have been explored in this blog post and are valid ways to monetize your account. You don’t have to keep scrolling through Twitter mindlessly without an aim in mind; you have the tools to transform your Twitter account into a money-making machine.

The key lies in your dedication and willingness to experiment, put in the work, and find the right strategy that works for you.

Are you willing to also learn about ways you can monetize other social media platforms? Then subscribe to our newsletter to get regular updates on them.

Edited by Emmanuel Odebiyi

About Author

Avatar of Esther Onyeije
Esther Onyeije
Esther Onyeije is a freelance content writer who specializes in writing Blog posts, Articles, and social media posts for blogs and websites.
She uses her background in writing to provide solutions to the pain points of your target audience and create clear and accessible content that makes challenging topics easy for any reader.

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