by Sulaiman Halima
1 comment

The main purpose of establishing a business is to make profit, but then, if people are not aware of your business, the chances of you making profit is slim. Knowing how to gain visibility in your business is a great skill that must be possessed by every business owner; whether big or small. 

Business visibility is crucial to developing your brand. The customers need to know about your business to interact with you and your brand. Making efforts to increase business visibility is always the major driver behind marketing policies and can involve limited distinct areas of focus, depending on your objectives.

Building a brand requires a ton of tasks and time. Once you possess and identify what compels your brand, and what makes it unique from others, it is then time to build your brand and increase business visibility.

When you discover what customers want and need, you can look at your adversaries and see where they are receding. This is where to strategically position your brand. Fill in the space and isolate the chances, you can then build your brand around these details and become known for specifically what the potential clients desire.

In this article, I proposed some ideas you can use to increase business visibility,  even if you’re just starting or have been in the business for long.

How to Increase Visibility in Business 

  1. Generate a professional website

As a small or big business owner, see your professional website as your major online business presence. A website is not only an effective communication device, it is likewise a forum where you can improve your skills, increase business visibility, showcase your work and create new leads.

If you are not willing to spend a lot of time building a website, there are many tools in existence that give handily customizable templates to help you to get set up and running quickly. While building your website, deem what your target audience is attracted to seeing.

Incorporate keywords of your business or enterprise that people might search when looking for services like the ones you offer. Using the right search engine optimization( SEO) techniques can help you stand out in google search results and give your business a healthy chance among competitors.

  1. Don’t disregard feedback

Customers’ critiques are tremendous aspects to gain insight into how your company is generally doing. Take it or leave it, how you deal with feedback can be a great contribution to increased visibility in your business. Customers are increasingly becoming voiced and how you respond to their concerns can make or shatter your business.

Even though you wish for encouraging feedback, it is important to recognize the negative feedback as well to react consequently, make the necessary modifications, and manage the company’s prestige. 

By doing so, your customers will feel prioritized and this will, in turn, boost their allegiance to you, assist in making your brand a credible one, and develop convincing word-of-mouth marketing for your business.

Read also: How to Leverage Customer Feedback in your Business.

  1. Maintain up-to-date business data

In Nigeria, customers are increasingly moving mobile and as a thriving business, it is so important to keep up. Apart from employing popular tools such as flyers or newspapers to notify your customers about modifications your business may be facing, it is necessary to procure modern methods to conserve your company’s information as current as possible.

Customers are always apprehensive about making an informed decision. Therefore, making information readily accessible about your brand will make things simpler for them. You can achieve this using your website, social media, or resources such as Google My Businesses.

These tools make it easy for you to remodel your brand’s data like your contact information. To increase visibility in business, acknowledge your customers’ queries and reviews and build a strong business profile that puts your company out there.

Join our WhatsApp community to enjoy the support and benefits of efficient and goal-driven business owners.

  1. Establish Engaging content

Content creation is one of the simplest, most effective, and financially wise ways to increase visibility in business. Reasonable content will help to enlighten potential customers about what you do. Content can take numerous forms so ensure to experiment to find out where your vitality lies and what attracts you the most.

 Starting a recurring blog on your website is a great place to begin. Also, volunteer to pen guest blogs for business publications, begin a podcast, or write an e-book series. As you start to build content, regard what your audience is interested in to increase visibility.

Catch up with past or potential clients and ask what they might find helpful, use that information to develop different topics of focus. You should also be confident to consider the general brand you are trying to build. 

Modification of content is important, always edit your content to make sure your expression and style are consistent. Smoothen things by inserting captivating elements to seize people’s interest such as short videos, slideshows, or infographics.

Read also: Why you need Content Marketing for your Business.

  1. Estimate your struggles and achievements

To increase visibility in the business, measure your efforts by keeping track of your social media transaction and content efforts. Too many business holders do not concentrate on their efforts and completely try everything they can to grow their business. 

A better business technique is to gauge your efforts with the right metrics and repeat the activities that offer the best outcome with the least effort. Evaluate which channels and which backlinks enticed the most clients For your business. Figure out the number of appointments made on your calendar after 7 days of networking events.

View your analytics frequently to recognize what your customers are looking for when scanning through your website. Once you have a clear understanding of what works best, center your endeavors on how to increase visibility and focus on particular channels that get more business for you.

  1. Heighten your presence on social media 

Social media is another tremendous way to create and increase business visibility, awareness and confidence. It plays a substantial role in creating your business visibility. Taking the time to uphold a few social profiles can pay off in the long run. 

Social media sites can be beneficial in earning new connections and engaging with an audience that may include potential clients. During the establishment of a social media presence, ponder on how to make the best use of each of the platforms based on what will be most useful to your specific business. 

Rummage for hashtags, groups, and discussions that are pertinent to your business and begin to publicize sharable content, the more you share and connect with people online, you and your brand will increase business visibility.

However, keeping in mind the nature of your company is important. It would assist if you choose a social media platform that works well for you as the number of social media platforms is rapidly increasing.

Read also: 14 Useful Tips to Avoid Debts in Business in Nigeria.


As a business owner willing to increase the visibility of your business, the good news is that you don’t necessarily have to spend a fortune to boost the visibility of your business. All that it requires is a small effort, if you pay full attention to the tips explained above. I recommend these strategies for you to utilize and increase the visibility of your business. With them, you’re assured of lifelong sales and business growth. Good luck!

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About Author

Sulaiman Halima
Sulaiman Halima
Sulaiman Halima is a microbiology graduate and a tech enthusiast. She is a UIUX designer and a writer who is passionate about creating engaging content.

Writing is not just a hobby for her, she learns more through writing and has found it to be a great way to express her thoughts and share her feelings with others.

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1 comment

Avatar of Onah Johnbosco
Onah Johnbosco September 20, 2022 - 10:39 pm

Very captivating…. I love this innovation


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