An Insightful Guide to Network Marketing in Nigeria

by Aiyepe Ayishat
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Network marketing

Network marketing, also known as multi-level marketing (MLM), is a business model that has gained popularity in recent years, particularly in Nigeria. 

This business model involves a company selling products or services directly to customers through a network of independent representatives who earn a commission for their sales and for the sales they recruit.

Network marketing provides an opportunity for small businesses to reach a wider market and grow their business quickly and efficiently.

In Nigeria, network marketing has become an increasingly popular option for small businesses looking to expand their reach and grow their customer base. 

With a growing population, increasing internet access and a large entrepreneurial spirit, Nigeria has become a hub for network marketing companies, offering a wealth of opportunities for small businesses looking to take advantage of this model.

However, starting a network marketing business in Nigeria can be a daunting task, especially for those who are new to the industry. 

In this guide, we will cover everything you need to know about networking marketing in Nigeria, including how it works, how to get started, the types of network marketing and the benefits.

How Network Marketing Works

Network marketing is based on the idea that customers can be reached more effectively by using a network of independent representatives, rather than solely on traditional advertising and sales channels.

These representatives are incentivized to sell the company’s products or services to their friends, family and social network, as well as to recruit other representatives to do the same.

Each representative earns a commission on the sales they make, as well as a commission on the sales made by those they recruit, creating a network of salespeople. 

This network is used to reach new customers and to generate new business.

In Nigeria, network marketing companies typically offer a range of products or services, from health and wellness products to personal care and beauty products to financial services and more. 

Representatives are encouraged to sell these products to their network and to recruit new representatives to expand the network.

Read also: A comprehensive Guide to CPA marketing in Nigeria. 

How to Start a Network Marketing Business

If you are interested in starting a network marketing business in Nigeria, here are the steps you need to take:

  1. Research different companies

The first step in getting started with network marketing is to research different companies. 

Look for companies that have good reputation, offer quality products and have a strong support system for their distributor. 

You can also check online reviews, attend events and webinars, and speak to current distributors to get a better understanding of the company.

  1. Choose the right company

After researching different companies, choose the one that best aligns with your values, interests and financial goals.

Consider factors such as the company’s commission structure, support system and training and development opportunities.

Read also: Amazon Affiliate Marketing program in Nigeria. 

  1. Join the company

Once you have chosen a company, you can become a distributor by filling out an application and paying a fee. 

Some companies may require you to purchase a starter kit, which may include products, training materials and other resources to help you get started.

  1. Build your network

Once you have joined a network marketing company, your main goal is to build your network.

This involves recruiting other individuals to become distributors and selling products to customers.

You can build your network by reaching out to friends and family, hosting events and leveraging social media.

Read also: Information Marketing for Business; A Comprehensive Guide. 

  1. Get training and support

Network marketing companies often provide training and support to help their distributors succeed. 

Take advantage of these resources by attending training sessions, participating in conference calls and seeking advice from your experienced colleagues.

  1. Stay focused and consistent

Network marketing takes time and effort to succeed, so it’s important to stay focused and consistent.

Set achievable goals, create a schedule and stay motivated by celebrating your successes and learning from your mistakes.

Types of Network Marketing in Nigeria

There are various types of network marketing in Nigeria, they include:

  1. Direct selling

Direct selling is a form of network marketing where individuals sell products directly to customers. 

This type of network marketing is common in Nigeria, where companies such as Avon, Oriflame and Forever Living Products have a strong presence. 

Direct selling companies typically offer a range of products, from cosmetics and personal care items to health supplements and household items.

  1. Party plan

Party plan network marketing involves hosting parties or events where products are displayed and demonstrated to potential customers.

 In Nigeria, companies such as Tupperware and Home Interiors & Gifts use this approach. 

The parties provide an opportunity for customers to try the products and place orders, while also giving network marketers an opportunity to recruit new members to join their team. 

  1. Binary network marketing

This is a unique structure where network marketers are placed into two teams, left and right, with each team working to generate sales and recruit new members.

Commission is earned not only on individual sales but also on sales generated by the other members in the team.

This type of network marketing is popular in Nigeria with companies such as QNet and Telexfree.

  1. Matrix network marketing

Matrix network marketing is a structure that limits the number of members in each level of the network. 

In this type of network marketing, once a certain number of members have joined a level, no more members can be added and the focus shifts to filling the next level.

In Nigeria, companies such as Wealth Creation Network and Global Diamond Network use this structure.

Sponsor your business on for a wider reach of your target audience.

Benefits of Network Marketing For Small Businesses in Nigeria

Network marketing offers a number of benefits for small businesses in Nigeria, including:

  1. Low startup costs

Network marketing is an affordable way for small businesses to start and grow their business. 

With low startup costs, small businesses can take advantage of the opportunity to reach a wider market and generate new business, without having to invest large amounts of capital.

  1. Flexibility

Network marketing provides small businesses with the flexibility to work from anywhere at any time. 

This is particularly important in Nigeria, where many small businesses are operated by entrepreneurs who have other commitments and need to be able to balance work and family life.

  1. Unlimited potential

With network marketing, small businesses have the potential to earn unlimited income based on their sales and the sales of those they recruit. 

This provides a great opportunity for small businesses and increases their revenue.


Network marketing is a flexible business model that offers individuals the opportunity to earn an income while also having the potential to build a team and generate residual income. 

The key to success in network marketing is finding the right company and building a strong network of customers and team members.

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About Author

Avatar of Aiyepe Ayishat
Aiyepe Ayishat
Aiyepe Ayishat is an author of several unpublished articles. She is mainly into writing and editing. In her free time, she likes to read, make motivating videos, obsess over music, practice new writing skills and watch movies. Aiyepe Ayishat resides in Lagos, Nigeria. She is currently studying Electronics and computer engineering in Lagos State University.

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