Top 17 Prosperous Business Opportunities to Consider in 2024

by Joshua Yemi Omoifo
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As we enter a new year and look towards the future, entrepreneurs and business owners need to stay ahead of the curve by capitalizing on emerging trends and business opportunities. With the rapid pace of technological advancements and shifting consumer preferences, the business landscape is constantly evolving. 

Here are 17 potentially profitable business opportunities to consider in 2024. While some require little capital, some don’t even require capital at all.

17 Prosperous Business Opportunities to Consider in 2024

  1. Catering services

If you enjoy cooking and have culinary skills, catering services are a perfect business opportunity to consider. You can offer catering services from your home. You can provide meals for small events, parties, and gatherings. Gradually, you can expand your customer base and get paid for your services.

  1. Childcare services

You can create business opportunities from your everyday experience. With your experience as a mom, you can offer childcare services from your home. You can take care of other children while their parents are at work, providing a safe and nurturing environment.

  1. Laundry and dry cleaning

Many people in Nigeria require laundry and dry cleaning services. You can start a small laundry and dry cleaning business from your home, offering services to your local community.

  1. Homemade beauty products

If you know about making homemade beauty products, such as soaps, lotions, and creams, venturing into homemade beauty products is another business opportunity for you. You can start a business selling these products online or to your local community.

  1. Online retail

You can start an online retail business, selling items such as clothing, accessories, or household products. You can use social media platforms to market and sell your products.

  1. Freelance services

Freelancing is one of the most highly sought business opportunities out there. If you have skills in writing, graphic design, web development, or other areas, you can offer freelance services from home. You can find clients online or through local networks and provide services on a project basis.

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  1. Home-based coaching or consulting

If you have expertise in a specific field, such as parenting, nutrition, or fitness, you can offer coaching or consulting services from your home. You can provide one-on-one coaching or consulting sessions online or through phone calls.

  1. Event planning

Event planning is another great business idea you should consider. If you have good organizational and planning skills, you can start an event planning business from home. You can plan and coordinate events such as birthdays, weddings, and corporate events for clients.

  1. Virtual assistance

Many businesses and entrepreneurs require administrative support. You can offer virtual assistance services from your home, helping with tasks such as scheduling appointments, managing emails, and organizing files.

  1. Handicrafts and artwork

If you are skilled in crafts or artwork, you can create handmade products and sell them online or at local markets. You can make items such as jewellery, home decor, or clothing and accessories.

  1. Cleaning agent production

Cleaning agents are materials used in cleaning and making the house look neat and nice. All you have to do is find a reputable producer who produces nice cleaning agents and learn from him or her. After that, you can market your cleaning products to parents who love to have neat homes, hospitals, schools, mosques and other public places.

  1. Arts studio

If you have a knack for painting and drawing, this at-home business is a perfect fit. More than ever, the love of art is on the rise. People nowadays are willing to spend good money on art they believe to be unique and stunning. Owing to this, going into this type of home business is a great option.

  1. Jewellery making

Jewellers use different materials to make their products, such as ceramics and iron. If you love fashion, especially the accessories that go along with fashion, then you might want to consider becoming a jeweller. Creativity helps you achieve success in this field.

  1. Tie-dye making

The tie-dye business has been around for a long time. The good news is that it’s still a popular at-home business that people go into. If you are a tie dye lover or even just a general arts lover, this business may be something you should consider. The first thing you should know is that you have to be skilled in this trade of business. However, if you don’t know much about this trade, you can always be trained.

  1. Card making

If you love giving gifts, then this type of business might be something you enjoy doing. You can get started quickly without spending a lot of money upfront. This may be one of the easiest businesses to start up at home.

  1. Woodwork 

If you are good at carving wood or building objects using wood, this is a great home business opportunity for you. The industry is very profitable and there are a lot of things you can do with wood. Some things you may consider making are children’s toys or furniture.

  1. Digital skills

Digital skills are referred to as the ability to find, evaluate, use, share, and create content using digital devices, such as computers and smartphones. There is no doubt that the world is going digital. Almost everything is done or promoted online.  

Many companies, brands, organizations, individuals, educational, religious and governmental bodies, etc, are in search of digital services. Learning and rendering digital services like website design & development, copywriting, video editing and animation, graphics design, data analysis, virtual assistant, search engine optimization (SEO), social media marketing, etc, can pave the way for your financial freedom.

5 Proactive Steps You Can Take to Market Your Business 

  1. Create an online presence on social media platforms 

The opportunities to market your business are endless on social media. So, pick your platforms and start promoting.

  1. Attend networking events

People you meet at business gatherings are a gold mine to share your business with! Check with local chambers of commerce, business groups, or business events you can attend and network with others.

  1. Promote a discount or special offer

Here is another great way to attract new and old clients. Offer them discounts and give them an incentive to work with you again!

  1. Send notes to past clients

Check on your clients. Thank them for their past business and see if they need any further services you can provide.

  1. Ask for referrals

Reach out to friends, family, acquaintances, and business associates, letting them know about your business and how you can help. Ask them for referrals!

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These top business ideas can generate daily income, giving you the freedom and flexibility to live life on your terms. Whether you’re looking to start a side hustle or build a full-time business, these business opportunities have the potential to bring in steady cash flow day after day.

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Edited by Priscilla Ajayi.

About Author

Joshua Yemi Omoifo
Joshua Yemi Omoifo
Joshua Yemi Omoifo is researcher, lover of words and freelance writer.

Despite being a law undergraduate, his love for content writing and marketing has led him into acquiring professional digital skills and certifications which include Keyword Research, Content Marketing & SEO certification at Semrush Academy, certified Email Marketing Specialist at Hubspot Academy and certified Digital Marketing Expert at Google Digital Garage.

He is always looking for ways to improve his writing skills and aspires to someday have his work appear in big publications like Forbes, AARP Magazine, Cosmopolitan, TIME Magazine and The New York Times, to name a few.

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