As an entrepreneur or business owner, the goal is to get your product or service to as many people as possible, and in turn, make profits.
To achieve this, it is important that you don’t stick to one method, but try out different options of advertising to know which one suits your business best.
Exploring other options, especially in advertising, gives your business a higher chance of surviving, and one of such options is Influencer Marketing.
This article talks about what influencer marketing is, its benefits, mistakes, and how you can employ this type of advertising to get your product in the eyes of your many target audience.
Table of Contents
Who is an Influencer?
An influencer is a person with the power to affect the opinion or purchasing decisions of another.
This person is usually a celebrity or someone who consistently shares a particular thought or idea.
He is someone who has been able to gather a huge audience who supports that thought or idea.
They help to boost sales and increase brand recognition. The great thing about influencers is that they can be anyone and can be anywhere.
So, no matter what products or services you currently own and want to promote, there is already someone with an audience that could help boost your marketing campaign.
What is Influencer Marketing?
Influencer marketing is an aspect of marketing or advertising that uses an online personality with a large number of followers, to promote or sell goods or services.
In today’s world, a lot of people spend most of their time on their phones, including your customer or target audience.
In most cases, they are getting hooked on their favorite Facebook page, TikTok pages, Twitter, or even YouTube accounts.
Most of these pages are owned by influencers who have spent a quality amount of time educating and entertaining their audience on a particular niche.
This audience has grown to know, like, and trust them and would take their endorsement as authentic.
They have established a connection with their followers because of their consistency, and their fans easily trust their endorsement of any product or service.
Influencer marketing taps into an already existing and engaging audience.
As an entrepreneur it is easier to influence your target audience into knowing, trusting, and liking your brand through someone they already know, like, and trust.
Remember, people would always believe what others say about your product more than what you say.
Read also: 7 Things Entrepreneurs should know about Marketing.
Benefits of Influencer Marketing For Business
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Increased brand recognition
Influencer marketing helps you tap into an audience that probably might not have heard of you or does not know you that well.
This can help to improve your reach, encouraging more people to know who you are, what you do, and what you have to offer.
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Access to creative content
Influencers cut across different people with different talents and skill sets.
With Influencer marketing, you get access to creative content, which could be in the form of videos, photography, designs, creative writing, and animations that will be shared on various social media platforms.
This different form of content will better educate your audience and help them understand what you do.
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Better reach of your target audience
Your job as a business owner is to find where your customers spend most of their time, and then you take your product or service to them.
Influencer marketing helps you better reach your customers/target audience as most influencers already have a huge engagement of people who trust whatever they endorse.
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Increased engagement
Collaborating with an influencer can help boost a brand’s engagement.
This is because people will always believe what others are saying about your product more than what you are saying about it.
It is more authentic when it is coming from someone they trust and see their words as true. This helps to reach a larger audience.
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Trust and loyalty
There is always a huge tendency that a customer will start using a product simply because an influencer uses it.
And in most cases, they become loyal customers as a result of recommendations from an influencer.
Influencer marketing gives you reliable and long-term customers for your brand.
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Mistakes You Should Avoid When Going into Influencer Marketing
Influencer marketing can turn out wrong if you do not do it well.
Here are a few mistakes you should avoid as you get started on your journey into influencer marketing.
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Using a single influencer
This is one mistake you should avoid when it comes to influencer marketing.
Most people tend to look for just one influencer with a large following to promote their products, but a large following doesn’t necessarily mean more influence.
It is advisable to engage as many influencers as you can to better reach a wide range of audience.
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Using an influencer with the wrong audience
That an influencer has a large following doesn’t mean that they have the audience for your product.
So, it is important to find an influencer that is in your niche to access the right audience for your product.
Read also: How to perform market research and identify your target audience.
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The wrong type of content
Know that the audience you are introducing your product or services to is a different kind of audience, and your best content might not work for them.
It is important to work with the influencer to come up with content that better suits the target audience.
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Low budget with high expectations
The kind of budget you have set aside for your marketing campaign will determine the quality of influencers you would get and the results you would see.
Strategies for Launching a Successful Influencer Marketing Campaign
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Have a plan
To successfully launch an influential marketing campaign that will hit the targets of your brand, you should have a plan on what to do, which influencer you would love to work with, and how to get started.
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Create a budget that suits your campaign
This is crucial because keeping track of your expenses will help you know if you had a return on your investment with a particular influencer or if your account is in red.
It also helps you determine how much you are willing to pay the influencer and how the payment will be made.
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Find the right influencers
You would have to decide if you want to use influencers with a large following, an Influencer in your niche, or an influencer that is within your budget.
Read also: A clear guide for running a successful email marketing campaign.
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Ensure that the influencer is authentic
To do this you might want to check out a past campaign that this influencer might have been involved in.
Check out their audience and the audience engagement rate.
Ensure that your influencer is authentic and they will deliver on their part of the deal.
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Decide the type of content
A lot of people skip this part but it is important you discuss with an influencer how the content of your product will be created.
It could be in a text, video format, or even both. Be sure to let the influencer know exactly what you want.
Conclusion
With all we have discussed above, employing influencer marketing for your business would not be a hassle. Feel free to try it out.
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About Author
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Blessing Chinaza is a financial copywriter, Financial Manager and Marketer.
She writes high converting sales copy, ad copy, Email copy and product description for individuals and brands, that compels their target audience to take immediate action, which in turn drives massive sales. She is an avid reader and loves to explore areas in finance.
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